Episodes
Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius.
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Published 10/29/24
Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants.
And Freddie has a pitch to fix 'the problem with young men'.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
Published 10/22/24
Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
Published 10/15/24
Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
Published 10/08/24
Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
Published 10/01/24
Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet'
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
Published 09/24/24
Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
Published 09/17/24
Russ and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pity' about Kathmandu's latest campaign, review the new Irish film 'Kneecap' & have their own idea for an Aussie biopic.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
Published 09/10/24
Russ and Freddie debate the pros and cons of a universal basic income, Snapchat's 'less social media' campaign and how to out-dupe the dupes.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
Published 09/03/24
Russ and Freddie sit down with the co-founders of Shameless Media, Michelle Andrews and Zara McDonald, to chat about social media, advertising and being 30.
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Published 08/26/24
Russel Howcroft and Freddie Young discuss what's missing from the 'Stop it at the Start' campaign (The Federal Government's National campaign that aims to prevent gender-based violence) and Freddie tackles a new brief: Save Australian music festivals.
See omnystudio.com/listener for privacy information.
Published 08/20/24
Russel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption & time, the Raygun phenomenon and the unintended consequences of a gambling ad ban.
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Published 08/13/24
Russel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the cost of Kamala Harris' Presidential campaign.
And Freddie reviews the 'world's best airport.'
See omnystudio.com/listener for privacy information.
Published 08/06/24
The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL.
They also discuss the new Nike ad and offer some solutions to their business woes.
See omnystudio.com/listener for privacy information.
Published 07/30/24
Russel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the actual implications of Havas losing it's B Corp certification and the 'iconic' Tourism Tasmania account is up for tender.
And 'Good One' has a pitch to get politicians out of hard hats.
See omnystudio.com/listener for privacy information.
Published 07/23/24
Russel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a look at AAMI's Olympic ad offering.
Freddie has a brief to convince Aussies to pay for (and seek out) Australian made content.
See omnystudio.com/listener for privacy information.
Published 07/16/24
Russel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album Brat and un-pack the brief Freddie 'failed miserably'.
Also joining Russ and Freddie is Ben Shepherd, CEO of Schwartz Media to discuss the 'dark cloud' lingering over Australian media, and how to fix it.
You can find Ben's weekly newsletter 'Signal' here:
https://www.linkedin.com/newsletters/signal-7100718144813498368/
Follow Russ and Freddie, get in touch or ask us a question:
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Published 07/09/24
Russel Howcroft and Freddie Young discuss the fallout of the Biden / Trump debate through an advertising lens, weigh up Meta's threat of an Australia news ban and look at the best (and worst) of tourism campaigns.
Follow Russ and Freddie, get in touch or ask us a question:
INSTAGRAM - https://www.instagram.com/goodone.creative/
See omnystudio.com/listener for privacy information.
Published 07/02/24
Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds.
Freddie and Good One Creative pitch an alternative ad to get young people off vapes.
See omnystudio.com/listener for privacy information.
Published 06/25/24
Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public.
See omnystudio.com/listener for privacy information.
Published 06/18/24
Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand.
See omnystudio.com/listener for privacy information.
Published 06/11/24
Russel Howcroft and Freddie Young look at a mischievous ad from the US, explain the 'key pillars' of brand Trump and offer solutions to fill the gaping hole in ADF recruitment.
Russ has a pitch for Freddie and the team at Good One Creative.
See omnystudio.com/listener for privacy information.
Published 06/04/24
Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign.
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Published 05/28/24
Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand.
Also discuss the come-back of the 'dumb phone'.
See omnystudio.com/listener for privacy information.
Published 05/21/24