Do you find yourself worrying about what others will think if you announce you've quit drinking? Are you concerned they'll label you an alcoholic? Why do we care so much about others' opinions on our drinking habits? Host James Swanwick traveled to the University of Cambridge to uncover the answers. In this episode, he sits down with Prof. Johnny Lawson, a leading expert in psychology and behavioral science at Cambridge, to explore why we’re so preoccupied with others’ thoughts. Dive into famous social psychology experiments, including those by Sigmund Freud, Solomon Asch, and Leon Festinger, to understand the deep-rooted fears that drive our need for approval. Tune in for a fascinating discussion on the psychology behind social anxiety and how to break free from it.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule