In 2010, Brandon McEachern and Marcus Allen threw a hip-hop centric Earth Day celebration for the black community in Los Angeles. In the decade plus that followed, and with the help of co-founder Jermon Williams, that party evolved into Broccoli City, a global brand focused on community, music, health, and culture, culminating in an annual festival in Washington DC.But along the way Broccoli City would discover the challenges that come with running a festival, expand into digital content, and develop exciting new initiatives that make a positive impact in their community.On this week’s episode of Idea Generation's All Angles, we talk to co-founders Brandon McEachern, Marcus Allen, and Darryl Perkins, creative director Hugo Cubias, and Chief of Staff Jacqueline Alston, to hear the intricacies of throwing a major festival and creating one of the most dynamic brands in music and culture. See omnystudio.com/listener for privacy information.