The unspoken rules that govern our behaviour
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Description
Whether it's shaking hands or which side of the road to drive on, social norms dominate the way we behave.
But when norms change suddenly, you get chaos.
Just ask Sweden.
If you'd like to hear more from today's expert, Matt featured in an episode in 2021 called Neuromarketing — how brands target your brain. Check it out!
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