In this episode, I share my conversation with Andrew Coates, who is not only an incredible coach, he’s an incredible leader. Today we dive into his temperament and character, because he has made himself stand out, not because of any tactics, but because of who he is. Andrew is dedicated to serving his clients and delivering quality information to the public.  We talk about: -transactional giving -building through authenticity  -using social media for growth -vanity metrics -buying followers -negativity on social media -in-person versus online training Time Stamps:  1:00 Introduction 5:30 transactional relationships 14:00 growing your business organically 22:15 democratization of social media 30:30 vanity metrics 39:13 making polarizing content 42:45 biggest lessons learned CONNECT WITH KAIT: IG: https://www.instagram.com/kaitannmichelle/ Team LevelUp: https://www.instagram.com/team.levlup/ Email: [email protected] Free FB Community: : https://www.facebook.com/groups/levluptraining TikTok: https://www.tiktok.com/@kaitannmichelle Email List: First Dibs on Freebies and Tips! Twitter: https://twitter.com/kaitannmichelle SnapChat: https://snapchat.com/add/kait.callahan22 Legion Code: CoachK CONNECT WITH ANDREW: IG: https://www.instagram.com/andrewcoatesfitness/ Website: https://andrewcoatesfitness.com/ Real Coaches Summit: https://www.realcoachessummit2023.com/