Performance Marketing Unlocked
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PMW is on the ground at Cannes Lions 2024! Having been dubbed the 'Festival of Creativity and Tech', this first edition of PMW's Cannes Lions podcast miniseries brings you expert insight on all of the biggest discussions, innovations and under-the-radar talking points from across the...
Published 06/20/24
Is programmatic and digital out-of-home (DOOH) the next big performance channel? This week's special guest certainly thinks so. This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:25), who reveals PMW's "most ambitious project yet" – the Performance...
Published 06/04/24
Interested in flirting with an AI-powered large language model (LLM)? This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makkari (2:12), who unpacks the rumours circulating across the industry asserting an incoming integration of ChatGPT into Apple's new...
Published 05/21/24