Performance Marketing Unlocked
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Where will retail media be 12 months from now? Will the UK market finally be as "mature" as the US? Will AI have upended the channel? And will the term itself still be common place? To answer these questions, PMW's Editor Robin Langford (25:00) joined host Joe at Retail Media Summit UK '24....
Published 11/12/24
What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape? On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven...
Published 10/29/24
Will AI help put an end to the agency vs in-house vs in-house agency debate? On this episode of the Performance Marketing Unlocked podcast, Lydia Hinchliff (16:18), Director of Strategy at performance marketing agency, Journey Further, argues why we shouldn't all throw caution to the wind and hop...
Published 10/15/24