What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape? On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output and explains why she's not worried about social media's growing search capabilities. Prior to that discussion with Dyana, PMW's Premium Content Editor Jyoti Rambhai (2:59) joins host Joe to dissect the latest IPA Bellwether Report, with a keen eye on the upcoming Autumn Budget, US election, and more. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Episode breakdown ~ (2:59) PMW's Premium Content Editor Jyoti Rambhai discusses the latest IPA Bellwether Report (23:56) Introducing Google's Dyana Najdi (26:53) What's the current state of the search landscape? (43:15) Is there an AI arms race? (51:36) PMW's famous 'resell me a pen' challenge ~ Further reading ~ Google announces additional AI-powered PMax updates for peak season Google shakes up Performance Max ad auctions ahead of peak shopping season Over a third of consumers to reject third-party cookies in Chrome next year IPA Bellwether: UK adpsend freezes for first time in over three years ‘When finances are constrained, that’s when the magic happens’: Adland unfazed by shock UK adspend freeze Hosted on Acast. See acast.com/privacy for more information.