In our Season 3 finale, Erin and Carol are joined by Caroline Morchio, Head of UX at Dashlane, a credential management platform. Their conversation explores UX research best practices at a security-minded organization like Dashlane, highlighting other what teams can bring to their own work. Caroline shares the ways she structures the UX team to support the product landscape at Dashlane, their processes for empowering colleagues to contribute to research, and why she prefers a "decentralized"...

Erin and Carol are joined by Jo Widawski, founder and CEO of Maze, to discuss the major findings from their "Future of User Research" report, which unearthed three trends animating researchers, PMs, and founders alike: 1) the demand for research is growing, 2) research democratization empowers stronger decision making, and 3) new technology—like generative AI—allows teams to scale their research. Erin, Carol, and Jo unpack each of these trends, flagging what they mean for both the work of...

Erin is joined by Auzita Irani, a research manager at AirBnB to discuss being a more efficient user experience researcher. In today's work world, resources—time, budget, headcount—always seem to be in limited supply. How can we balance these things along with other important elements of our research practices? Auzita has been thinking about "doing more with less" for a long time and shares practical strategies. After discussing the challenges facing today's UX researcher, the conversation...

It's our 150th episode! To celebrate, we brought together three thought leaders for a discussion about UX research's future. Erin and Carol are joined by Judd Antin, Dave Hora, and Christiana Lackner, who bring over 40 years of combined experience in UX research, both as practitioners and leaders. This wide-ranging conversation combines our guests' reflections on the trends that brought UX to its current moment with an analysis of what the future holds—and how we can prepare ourselves (and...

In this episode, Erin and Carol sit down with Tyler Wanlass, lead product designer at CommandBar, to explore practical strategies for conducting user research without a dedicated research team. They dig into techniques that designers and product managers can use to gather valuable insights efficiently, especially in resource-constrained environments. Tyler's approach is scrappy, flexible, and creative. Tyler shares some of the tools that create his research toolkit, including efficient...

In this episode, Erin and Carol tackle one form of research impact growing in importance and necessity: revenue. Their guest is Claudia Natasia, co-founder and CEO of Riley AI. Before starting Riley, Claudia grew product teams at early-stage companies and worked in the financial industry. These experiences showed her the importance of linking user research outputs to the bottom line of a business. During their conversation, Claudia breaks down what revenue typically looks like for a company...

Erin and Carol explore the complexities of healthcare research with Nadyne Richmond, a healthcare design advisor with a background in big tech who pivoted to healthcare research a decade ago to tackle the pressing issues she saw in the system. Nadyne underscores the nuances of conducting user experience (UX) research within healthcare settings, unpacking the intersections of patients' lives, their health, financial well-being, and spiritual factors that can come with many diagnoses. She...

Erin and special co-host Ben Wiedmaier are joined by Julian Della Mattia of the180 for a deep dive into being UX team-of-one. Julian has been the first user researcher at a number of companies and shares his top to-dos, milestones, and things to consider before accepting such a role. The episode digs into the ways a solo UXR can start making an impact, but in a strategic, sustainable way. Julian identifies questions to ask stakeholder teams, processes to consider standing up, and the tools to...

In this episode, Erin chats with Victoria Sakal, Head of Growth at Wonder, all about desk (or secondary) research—think web searches, checking internal resource libraries (like repositories), or interviewing colleagues. Desk research is a critical step when starting a new project. Victoria shares her framework for thinking about the differences between primary and secondary research, suggesting that instead of distinct categories, they exist on a continuum. She argues that primary research is...

In this episode, Carol and Erin dive into all things research sample sizes with Lauren Stern. No matter your experience with user research, you'll need to recruit folks, making this an evergreen topic. Lauren has coached both new-to-research and junior UXRs on this critical topic and she shares some of her best advice. Lauren shares importance considerations and nuances around different types of studies and even analysis approaches. She also unpacks her approach for international samples, the...

Carol and Erin welcome George Whitfield, an expert in applying AI to the analysis of qualitative data. George discusses the intricate challenges of leveraging language models to interpret expansive open-ended data (like interview transcripts), emphasizing the importance of context and not just keyword or topic identification. They'll dig into the crucial role of human oversight in AI, what preliminary analysis might look like using AI, how to check and refine the work of an AI assistant...

In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design. They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and increasing your research influence. This episode also gets into what it means to demonstrate the...

In this episode of Awkward Silences, Carol and Erin dive into the world of conference networking and planning with Bryan Dosono, a staff UX research lead at eBay known for his extensive experience curating and organizing conference programs. Bryan share insights on how to prepare for conferences such as using apps to schedule meetings and emphasizing networking over solely focusing on content. He also discusses strategic scheduling to align conference participation with career goals and...

The decision to leave academia can be difficult. Often, it involves giving up a stable career path and a lifetime commitment to a particular field of study.  But as Joe Stubenrauch explains, the move also offers researchers the opportunity to pursue new career paths, improve work-life balance and geographic flexibility, and reinvent their lives. And he should know: Formerly a professor of history, he walked away from tenure to join a big tech company as a UX Researcher at AWS. In this...

How often do you think about content design? The answer, most likely, is: “not enough”. The work of a Content Designer involves fitting the right words in the right places, understanding the nuances of things log in vs. sign in, and knowing the right words to use to engage customers. Content Design is an important part of the user experience—and the ROI is high. Like, “millions of $s saved through content-testing” high. Erica Jorgensen is a Staff Content Designer at Chewy.com and the author...

“I realized that design is about helping people make sense of the world. And I looked at the world differently then… treating everything like a design problem that's solvable [...] [Design leaders today] don't use the power that we have to engage people, to activate people, to help them believe in something bigger than themselves.” Maria Guidice, author of Changemakers: How Leaders Can Design Change in an Insanely Complex World, joins Erin May and Carol Guest in this episode of Awkward...

What company isn’t “customer obsessed”? Well, a lot, as it turns out.  That’s not for lack of caring—but building a customer-centric culture is easier said than done. And how you do this depends on whether you’re starting from square one or trying to change a company’s culture from the inside. According to Prayag Narula, CEO and Co-Founder of Marvin, changing a culture towards customer centricity requires starting from the bottom-up. Building something new? Leaders should be obsessing over...

AI is a big part of Notion's strategy for the future of knowledge work, and they're exploring ways to use AI to make people's lives easier. Linus Lee, a Research Engineer at Notion, spends his time researching and learning about AI—how users interact with it, the challenges of building trustworthy AI systems, and its - potential to help people work more effectively. In this episode of Awkward Silences, he sits down with Erin and Carol to discuss Notion’s approach to designing interfaces...

“I think people really connect when you are just genuine and not transactional. I think it's much more easy to get to those kind of opportunities because they just feel genuine.” According to Andrea Amorós, Associate Principal Research at ADP, giving research a seat at the big table is all about building meaningful connections with the people you’re presenting to. Andrea joins the Awkward Silences podcast to provide insight into how she learned to make research meaningful for stakeholders...

134 episodes.  That’s how long Awkward Silences has been going with Erin and JH as hosts. But now it’s time for something new. JH says goodbye to Awkward Silences as he kicks off a new chapter in his career. Today, he and Erin reflect on the years. They share a bit of the original background to the podcast, their favorite memories, and even some behind-the-scenes aspects and outtakes that may surprise you.  Tune into this episode to learn all about Awkward Silences and bid a fond farewell...

As a researcher, you know the value of using research to drive business decisions—but other stakeholders might not. In order to drive action from research, you need to create alignment with key decision-makers and the research you do.  Pejman Mirza-Babaei joins the Awkward Silences podcast to discuss how to transform research insights into actionable design decisions by collaborating with stakeholders. With over fifteen years of experience doing UXR and interaction design on various...

Competition can be scary. But in UX, competitive research is insightful. You don’t want to chase your competitors, but you need to know what they are doing to know how you can improve. Rachel Miles joins the Awkward Silences podcast to discuss the value of competitive research in UX and design. As the UX research lead at IBM, Rachel integrated competitive research at IBM to measure their products’ performance and to align their existing internal measures with external measures. She shares...

In design and UX research, context is king.  Your work doesn’t exist in a vacuum; it’s a part of a wider ecosystem of stakeholders, beneficiaries, and more. Sheryl Cababa, Chief Strategy Officer at Substantial, recognized a clear gap in design methods that only addressed the individual user and the immediate product benefits: designing beyond the product with a systems thinking approach. As the author of “Closing the Loop: Systems Thinking for Designers”, Sheryl says,  “My goal is not to...

There are 6 key qualities for great facilitation: Starting with your core beliefs Maintaining neutrality Standing in the storm Honoring the wisdom of the group Upholding the agile mindset Honoring the group’s agenda According to Marsha Acker, Founder, and CEO of TeamCatapult,  “The job of facilitator is not to become the agile process police that says we have to have a daily standup and every day we have to answer these three questions…Facilitation is all about reading...