2022 and 2023 brought new pressure to the software industry that many mature industries have felt for a long time. Here’s our take on what happened and where we go from here. What happened? 2010–2021 were the years of plenty, with an extra push in the back from COVID Since growth capital was so cheap, it was easy to get away with mediocre performance  The bar of performance was not high enough Growth was seen as a metric of success, not profit  Where do we go? Add discipline to how you run, just do the basics really well Deliver at a higher standard of execution When you apply success metrics and business expectations of other industries to many companies in the software industry, software performance is poor People got more excited about growth than things like CAC, and getting the most out of the customers and funnel they already had Do your research. Find out where your competitors are lacking quality and invest your efforts in that.  Want to know more about Kalungi or have a chat with our team about your company? Go to kalungi.com and book a free 30-minute meeting. Want to learn about the T2D3 method? Get the book and certification at t2d3.pro Tell us what you think or suggest a topic for the next episode here!