In B2B SaaS, the expectations for a $10,000/mo marketing team are totally different from a $100,000/mo one.  As a Founder, CEO, COO or CMO, you need a way to know: • How do I forecast the amount of lead gen and revenue results to expect? • How large a marketing team do I really need? B2B SaaS...

Many sales forecasts are inaccurate. Let's make yours more predictable: 1. Ground your projections in actual data instead of feelings.  Many forecasts are based on opinion rather than actual data. If you’ve been in business for 3 or more months, you likely have access to data you can use. Let’s...

A simple 4-step approach to get your goals back on track: Define the problem. Write it down—be specific. Make sure everyone agrees on the problem. This step is incomplete until everyone interprets the problem in the same way.Uncover the ~real~ root cause. People often jump too quickly to...