Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the customer.
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Published 01/25/24
How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is...
Published 02/05/23