Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and...

Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank  shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the  customer.    Thanks for listening! For more episodes go to:...

How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is...