Shawn Walchef, Owner of Cali BBQ Media, made an appearance on Fast Casual by Landed that was a testament to his innovative approach to digital marketing and his deep understanding of the power of storytelling through video.  Walchef has long advocated for the use of video to authentically showcase one's business and personal brand online. For Walchef, video is more than just a medium—it's a gateway to transparency and authenticity, allowing audiences to connect with the real people behind a business. He passionately stated, "Every single platform pushes video. Why? Because we're tired of people telling us what to do. Show me. What does video do? Video unlocks who you are."  At Cali BBQ Media, Walchef operates under the four C’s: content, commerce, communication, and community.  These four C’s are not just theoretical constructs; they are practical strategies that have helped Cali BBQ Media thrive and serve as a blueprint for other businesses to follow and are embedded in every aspect of his business. "Those four things live and breathe inside of every single person's smartphone that walks into our restaurant.” says Walchef. “How do we build a community around barbecue? How do we communicate the hospitality that we have through barbecue? And how do we share stories about barbecue?"  Walchef's journey with Cali BBQ Media is a story of perseverance and belief in the power of smartphone storytelling. He invested years into his media company before seeing any significant financial return.  Reflecting on this period, Walchef shared, "I invested in this media company, this crazy idea, for five years before I got our first brand deal…What is the investment? The investment is in myself, of knowing that the Internet is going nowhere. And being able to communicate on the Internet and to create content and tell stories on the Internet is invaluable."  This long-term vision underscores his commitment to the digital future and his belief in the enduring power of the internet as a platform for business growth and personal connection. Walchef's appearance on Fast Casual by Landed highlighted not only his success but also his dedication to helping other businesses harness the power of digital media. By sharing his journey and insights, Shawn Walchef continues to inspire and educate, demonstrating that with the right mix of content, commerce, communication, and community, any business can thrive in the digital age. Cali BBQ Media Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media. ➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media