Michael Beck, the co-founder and Chief Revenue Officer of Popcorn GTM, is a seasoned sales leader with over three decades of experience in the enterprise sales sector.  In 2023, Beck, alongside Paul Molinari, launched Popcorn GTM—a groundbreaking sales and marketing consultancy tailored for the restaurant technology industry. This venture represents more than just a business; it’s the culmination of years of expertise from two once-competitors who joined forces to redefine industry standards.  Beck’s approach to branding is as meticulous as it is creative.  "We do a police composite of sorts about your brand," Beck explains, underscoring the deep dive his team takes into understanding and shaping a brand's identity.  This process is to ensure that every aspect of a brand—from its voice and message to how it would metaphorically dress or drive—is consistent and compelling. This attention to detail is part of what makes Popcorn GTM stand out. In sales, Beck is known for his authenticity and what he calls the "pattern interrupt."  "I am the pattern interrupt. I want to be different. I want to be memorable." He states. “it is different. It is authentic.” Beck’s sales methodology also centers on the importance of discovery, the moment when a customer's pain points are unveiled and addressed. As he succinctly puts it, "Your sale happens in the discovery. If you think it's any other place, you got lucky." Michael Beck’s career and philosophy at Popcorn GTM are pictures of commitment to not just participate in the market but shape it. The firm's mantra, "Make it Pop," reflects their commitment to not just enter the market but to dominate it with innovative strategies and bold branding. Cali BBQ Media Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media. ➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media