Content creation is an important part of business in today’s landscape. Though it is important to create content consistently, it is equally as important to study what is working once the consistency is present.  Whatever is the decided upon metric, is the important data to be gathered and serve as the foundation for future decisions. Listen to the replay of the latest Rising Tide LinkedIn Live Room where the participants discussed analytics and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising Tide live room on LinkedIn. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more. Key Quotes: “The data that I am constantly looking towards, especially, like, on Instagram and other ones, are the comments, the shares, and the saves.” -Elizabeth Doss “Beautiful data, storytelling at its best.” -Shawn Walchef “The more we're authentic in the story we're telling, the more we can, people can connect with it.” -Michael Ungaro “Action creates action.” -Mike LaRue