Would you give your product away for free?  It is widely believed that give product away is one of the best ways to create intrigue around your business, whether it's food or otherwise. In a recent Rising Tide LinkedIn Live Room hosted by Shawn Walchef, participants shared stories and opinions about their experience with sampling.  Listen to the replay of the latest room where the participants discussed sampling and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising Tide LinkedIn Live Room where leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more. Key Quotes "Sampling is probably one of the greatest forms of marketing." - Shawn Walchef “What was really interesting for me with sampling, was actually looking at the data behind it, because the data says this works.” -Richard Liverman “Sample what it's like working with you.” -Eric Farrell “It's not just about the sample, but it's what people do once they have the sample.” -Jordan Silverman “Your job is to create a piece of content that is a free sample that you can then share with people.” - Elizabeth Doss