In this episode, Sophie Griffiths, a marketing strategist and Facebook ads expert, shares her approach to using Facebook ads for growing entrepreneurs. She emphasizes the importance of building a warm audience and creating a sustainable and consistent marketing strategy.  Sophie highlights the common mistakes people make with Facebook ads and offers tips for targeting the right audience and crafting effective messaging. She also discusses the benefits of using Facebook ads for businesses earning $10K-15K per month and provides insights into running campaigns with a $15 daily budget.  In this conversation, Sophie and I discuss the impact of shared data and ads, overcoming mindset blocks with Facebook ads, the cost of organic growth, the limitations of organic algorithms, systems for business success, and using tools like ClickUp, ThriveCart, and Cal.com. Takeaways Break down of Sophie’s Signature $15/day Facebook Ads funnel. Overcoming mindset blocks is important when it comes to using Facebook ads for business growth.Organic growth can be time-consuming and costly, while Facebook ads offer a more targeted and efficient approach.Relying solely on organic algorithms can be unpredictable and limit reach.Implementing systems and using tools like ClickUp, ThriveCart, and Calendly can streamline business processes.Crafting effective Facebook ads copy is crucial for attracting and converting ideal clients. More about Sophie Griffiths: Sophie Griffiths is a seasoned marketing strategist and a Facebook™ Ads expert, dedicated to guiding ambitious female entrepreneurs as they elevate their marketing game to align with their expansive goals. She's the expert you turn to when the rollercoaster of big launches has lost its charm, and you're craving a more sustainable, balanced approach to sales. Sophie is all about crafting marketing systems that work tirelessly in the background, giving you the freedom to focus on what truly matters to you. Connect with Sam Whisnant: Website: https://www.systemswithsam.com/services Instagram: https://www.instagram.com/systemswithsam/  Connect with Sophie: Website: http://www.sophiegriffiths.co Instagram: https://www.instagram.com/sophiegriffithsco/ Quick Guide to Crafting Facebook Ads Copy That Captivates & Convert: https://sophiegriffiths.co/copy-that-converts Audience Builder Course; https://sophiegriffiths.co/abc-live  Resources from this episode: ClickUp Templates: https://systemswithsam.thrivecart.com/clickup-templates/ Thrivecart [affiliate]: https://samwhizbiz--checkout.thrivecart.com/thrivecart-standard-account/ Dubsado [affiliate]: dubsado.com/?c=samwhiz  [20% off your first month or year!]Cal.com: https://cal.com/