In this episode, I chat with Pam, an online business manager and email marketer. We discuss Pam's journey in the online space, working with public figures and mission-driven businesses, the importance of trust in client relationships, the role of email marketing in business, tips for effective email marketing, overcoming barriers to starting an email list, balancing creativity and systems, and where to find Pam and her services. More about Pam Kruusi: Pam Kruusi is an online business manager and email marketer from Canada dedicated to helping impact-driven businesses and public figures elevate their platforms while staying true to their vision.  Takeaways:  Starting an email list is important for any online business, as it provides a direct and owned channel of communication with your audience.Working with public figures and mission-driven businesses requires a different approach, as they often have multiple revenue streams and a need for personalized systems.Trust is crucial in client relationships, and being reliable and accountable as an online business manager is key to building that trust.Email marketing can be a valuable service to offer, and providing full management and strategy can set you apart from other providers.When it comes to email marketing, keeping it conversational and personal can be more effective than using a formal tone, and simple designs often perform better than highly stylized visuals.Getting started with email marketing doesn't have to be overwhelming - start with simple, personal emails and find a frequency that works for you.Balancing creativity and systems is important for maintaining a sustainable and enjoyable business.Pam offers email marketing and online business management services, and can be found on Instagram and Substack. Connect with Sam: Website: https://www.systemswithsam.com/services Instagram:  https://www.instagram.com/systemswithsam/ ​​LinkedIn: https://www.linkedin.com/in/samwhiz/ Connect with Pam: Website: https://www.pamelakruusi.com/email-marketing-management Instagram: https://www.instagram.com/pamelakruusi/  Ready to start building scalable systems in your business? Check out my free private podcast feed, Seven Figure Systems, where I share the biggest systems shifts you need behind the scenes as you scale from six to seven figures.  Download Now: systems-with-sam.ck.page/seven-figure-systems