[The 1:1] Armand Farrokh on moving up-market into enterprise
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Description
This episode is the audio of the 1:1 interview with Armand Farrokh from our recent webinar on moving up market. Armand is a founder of 30 Minutes to President’s Club and the co-author of the recently released book, Cold Calling Sucks (And That’s Why it Works). Jason and Armand discuss leveraging founders and executives to gain an edge in meetings against more established competitors in the enterprise space.
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More Episodes
This episode is the audio from our recent webinar on landing meetings with busy executives. We were joined by Steven Bryerton, SVP of Sales at ZoomInfo, Laura Guerra, Vice President, Regional Sales at Varicent, and Kyle Nelson, Regional Sales Manager at Varicent.
Check out the show notes, more...
Published 11/26/24
Published 11/26/24
To successfully land meetings with enterprise executives, especially in larger deals, your outreach must match the scale of the opportunity. Simple personalization, like referencing a quarterly report, won’t cut it. To stand out, you need a higher-value offer to get their attention. In this...
Published 11/19/24
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