Is this your podcast?
Sign up to track ranks and reviews from Spotify, Apple Podcasts and more
Dietmar Fischer
Blueprints in Marketing
Learning from the Classics
Do you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great marketers. Btw: I generated the podcast with AI. The idea was that I myself wanted to learn about these great marketing stories. And I don't have time to read - but to listen ;)
Listen now
Recent Episodes
Dive into the transformative 'Torches of Freedom' campaign led by Edward Bernays in the 1920s. Explore how Bernays, influenced by Freudian psychology, reshaped societal norms and opened a new market for the American Tobacco Company. This episode takes you on a journey through the powerful...
Published 08/24/23
Dive into the exhilarating world of the Dot.com Bubble in this episode of "Blueprints in Marketing: Learning from the Classics". Journey back to the late 1990s and early 2000s, exploring the rise, euphoria, and eventual burst of the internet startup frenzy. Discover how ambition and investor...
Published 08/15/23
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.