Dive into the transformative 'Torches of Freedom' campaign led by Edward Bernays in the 1920s. Explore how Bernays, influenced by Freudian psychology, reshaped societal norms and opened a new market for the American Tobacco Company. This episode takes you on a journey through the powerful intersection of marketing, psychology, and cultural revolution. Join us to discover how a masterful marketer can ignite more than just sales. This podcast was generated with the help of artificial...

Dive into the exhilarating world of the Dot.com Bubble in this episode of "Blueprints in Marketing: Learning from the Classics". Journey back to the late 1990s and early 2000s, exploring the rise, euphoria, and eventual burst of the internet startup frenzy. Discover how ambition and investor optimism led to monumental market valuations, only to culminate in a dramatic downturn that reshaped digital marketing. Unpack the lessons, strategies, and enduring impacts of this pivotal era in the...

Dive into the captivating tales of TechTonic and MotoZoom as we explore the timeless 4 Ps of Marketing: Product, Price, Promotion, and Place. From the luxury radios of the 60s to the thrilling motorcycle races in Japan, discover how these brands leveraged the foundational principles of marketing to achieve unparalleled success. Unpack the lessons from these stories and understand how the 4 Ps continue to shape today's dynamic marketing landscape. Join us for a journey that blends history,...

In this episode of "Blueprints in Marketing: Learning from the Classics," we delve into the fascinating marketing journey of Barbie, the doll that transformed the toy market and revolutionised the way children play. Discover how Ruth Handler and Mattel identified a gap in the market and took a bold risk to create the first adult-like doll. Learn how their innovative marketing strategies, deep understanding of their audience, and creation of a captivating brand universe led to the global...

In this episode of "Blueprints in Marketing: Learning from the Classics", we journey back to the 17th century to explore the birth of branding with the East India Company. Discover how a simple seal became a symbol of quality and trust, setting the stage for modern branding. Learn about the power of differentiation, the importance of trust, and the magic of storytelling in marketing. This episode offers valuable insights for anyone looking to make their mark in the world of marketing. This...

Dive into the world of the Nike 'Swoosh' in this episode of "Blueprints in Marketing Learning from the Classics". We explore how a simple logo, conceived for just $35, turned into a globally recognised symbol of athletic excellence. Our journey uncovers the power of a distinct brand identity, the magic of creating emotional connections, the strategic role of influencer marketing, and the value of consistency. From the conception of the 'Swoosh', to the innovative product design and empowering...

In this episode of "Blueprints in Marketing: Learning from the Classics", we dive deep into the captivating narrative of Old Spice's "The Man Your Man Could Smell Like" campaign. Learn how this bold marketing move repositioned the traditional brand, sparking a revolution in the advertising industry. We reveal how Old Spice leveraged the power of social media, storytelling, and risk-taking to create an interactive, viral campaign. We distil valuable lessons about brand repositioning, customer...

In this riveting episode of "Blueprints in Marketing: Learning from the Classics", we unravel the surprising marketing strategies behind the Beanie Babies craze of the '90s. As we delve into the world of these iconic stuffed animals, we explore the power of scarcity and the Fear of Missing Out (FOMO) that fuelled their global success. From limited availability to 'retired' toys, we look at how Ty Inc. captivated a generation and influenced consumer behaviour. But the tale doesn't end there –...

In this riveting episode of "Blueprints in Marketing: Learning from the Classics", we journey back in time to the birth of Google's groundbreaking algorithm, PageRank. We explore how this simple idea, born in a university dorm room, revolutionised the digital marketing landscape by prioritising quality over quantity, and understanding user intent. It's a captivating tale of innovation and adaptability, packed with lessons on the power of quality content, the importance of staying abreast of...

In this episode of 'Blueprints in Marketing: Learning from the Classics,' we explore the iconic Starbucks Experience and its role in revolutionising the coffee industry. Journey with us as we delve into the company's unique customer-centric approach, the role of experience in marketing, and how Starbucks transformed from a local coffee retailer into a global lifestyle brand. We also unwrap the invaluable marketing lessons from Starbucks' story, shedding light on experiential marketing,...

In this episode of "Blueprints in Marketing: Learning from the Classics", we delve into the remarkable story of Apple's 'Think Different' campaign. Journey with us back to 1997, when Apple, on the brink of bankruptcy, redefined their brand identity with a daring and innovative marketing strategy. Discover how the campaign didn't focus on the products but instead sold a story, an identity, and most importantly, a set of values that resonated with their audience. We explore the timeless...

In this episode, we take you on a journey back to the 1970s and 80s to revisit one of the most talked-about marketing campaigns in history - The Pepsi Challenge. This audacious sensory marketing strategy put consumers' taste buds to the test, pitting Pepsi directly against Coca-Cola in a blind taste test. Dive into the background of PepsiCo, the origin of the Challenge, and the impact it had on the cola industry and beyond. We delve deep into the principles of sensory and experiential...

In this riveting episode, we delve into the epic tale of Hotmail, the startup that revolutionized digital marketing in the 90s with its groundbreaking growth hack. Journey back with us to the dawn of the internet era as we explore how a simple tagline on every email sent through Hotmail led to the world's first viral marketing campaign. Discover the power of simplicity, the importance of understanding your product's core functionality, and the game-changing impact of turning users into brand...

Immerse yourself in the dazzling world of diamonds as we unpack the captivating marketing tale of De Beers, in this episode of our podcast. Discover how a shrewd campaign, backed by the timeless slogan, "A Diamond is Forever," managed to elevate the diamond from being a mere luxury item to a cultural icon of eternal love. We navigate the intricate world of emotional marketing, segment targeting, and consistent messaging, exploring how these principles shaped the diamond industry and continue...

In this riveting episode, we journey back to the Golden Age of Madison Avenue in the 1950s, a pivotal era that transformed advertising. We delve into the stories of David Ogilvy, Leo Burnett, and Bill Bernbach, trailblazers who revolutionised marketing with their innovative approaches. Listen in as we dissect their unique strategies, exploring how they shaped the advertising landscape with the 'Big Idea', emotional connections, and the power of authenticity. We also bring these timeless...