In this episode, we take you on a journey back to the 1970s and 80s to revisit one of the most talked-about marketing campaigns in history - The Pepsi Challenge. This audacious sensory marketing strategy put consumers' taste buds to the test, pitting Pepsi directly against Coca-Cola in a blind taste test. Dive into the background of PepsiCo, the origin of the Challenge, and the impact it had on the cola industry and beyond. We delve deep into the principles of sensory and experiential marketing that the Pepsi Challenge so brilliantly leveraged, discussing their relevance in today's digital landscape and how they continue to shape consumer-brand interactions. Join us as we extract the marketing pearls of wisdom from this intriguing tale, leaving you with insights to apply to your own marketing journey. This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo.