In this episode of "Blueprints in Marketing: Learning from the Classics", we delve into the remarkable story of Apple's 'Think Different' campaign. Journey with us back to 1997, when Apple, on the brink of bankruptcy, redefined their brand identity with a daring and innovative marketing strategy. Discover how the campaign didn't focus on the products but instead sold a story, an identity, and most importantly, a set of values that resonated with their audience. We explore the timeless principles highlighted by this campaign - selling values, understanding your audience, and the power of simplicity in communication - and their relevance in today's fast-paced marketing world. Join us as we dissect this classic campaign and extract the lessons that continue to shape successful marketing today. This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo.