In this riveting episode of "Blueprints in Marketing: Learning from the Classics", we unravel the surprising marketing strategies behind the Beanie Babies craze of the '90s. As we delve into the world of these iconic stuffed animals, we explore the power of scarcity and the Fear of Missing Out (FOMO) that fuelled their global success. From limited availability to 'retired' toys, we look at how Ty Inc. captivated a generation and influenced consumer behaviour. But the tale doesn't end there – we examine the implications and modern applications of these principles in various industries, highlighting the importance of sustainable marketing strategies. Tune in for this journey into the past that offers enduring lessons for today's marketers. This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo.