On today's episode of the Born to Thrive Podcast, Alex talks about the fixed mindset that the dieting industry has created in people causing the weight regain problem we have in the west. Alex breaks down fixed vs growth mindset, how diets are the opposite of behavior change, why the diet worked for your neighbor but not you, and how you have to fight against the norm.  (0:20) Weight regain problem  (1:33) Fixed vs growth mindset (4:30) How diets are the opposite of behavior change (6:53) Chronic dieter vs lifestyle change (9:30) Sales call story (15:10) It's your fault (19:00) The pain of staying the same has to outweigh the pain of change (22:00) Society has normalized things going against behavior change (25:03) The norm is not to change, you have to change the norm   ------------------------------ Click Here to Purchase the Unposed Unbothered Journal! Click Here to Download LWA's Free Transformation Blueprint  Save 10% with "alex" from Buffbunny: https://www.buffbunny.com/?rfsn=6261901.6ab300 Save 20% with alex from Legion: https://legionathletics.com/products/workout-supplements/?r=zrxnw&utm_source=bc_alex-allen_zrxnw&utm_campaign=bc