Welcome back, studio owners. If you’ve ever considered adding an instructor training program to your studio’s offerings, this episode is for you. Today, we’re talking with  Suzy Levi of Defining You Business Consulting. A little bit about Suzi: Suzy is a Pilates and fitness trainer, Teacher Trainer, workshop presenter, and Business Consultant for Pilates, fitness, and wellness businesses. She’s spent 30 years working in the wellness space, both in a big corporate setting and owning and running her own boutique studio in St Paul, Minnesota.  Here’s a quick rundown of what we covered: Suzy’s studio experience and her journey towards adding a teacher training program.  Why does Suzy like this approach over other revenue streams? (ie. Retail, expanding services,  retreats, corporate wellness programs?) When is a good time for a studio to add an instructor training program?  Should they be open for a certain amount of time? What’s the experience level needed to pull something like this off? How hard is it to fill a teacher training program? What are some of the best ways Suzy has found to do that? Open House Q&As are a common promotion before teacher training. Has Suzy found these to be effective? Do smaller workshops throughout the year build to the big enrollments? How has having the ‘school’ element influenced Suzy’s studio’s brand? What about client retention? Other tips for marketing a successful teacher training program.  Why testimonials matter. Why you shouldn’t rely solely on digital marketing.  If someone is listening and thinking that adding a training program would be a great next step for their studio, how should they start?  What are the things they need to get the ball rolling?   Connect with Suzy https://www.suzylevi.com/