Photos are so important for how you present your studio online.. On your website, in your google business profile, on social media… they give that all important first impression for prospects who are researching fitness options. Throughout every web design project I do, photo selection is one of the most discussed things and websites always turn out better when there’s a great photo shoot behind the scenes.  So for today’s episode, I’m excited to welcome Monika Normand to the show. Monika is...

Welcome back, studio owners. If you’ve ever considered adding an instructor training program to your studio’s offerings, this episode is for you. Today, we’re talking with  Suzy Levi of Defining You Business Consulting. A little bit about Suzi: Suzy is a Pilates and fitness trainer, Teacher Trainer, workshop presenter, and Business Consultant for Pilates, fitness, and wellness businesses. She’s spent 30 years working in the wellness space, both in a big corporate setting and owning and...

If you’re running paid ads for your studio or considering doing so, you’ll like this episode.  My guest today is Dave Pancham, founder and CEO of Go Pancham, a digital marketing agency specializing in the fitness industry. His company has become known for its innovative approach to lead generation, personalized client service, and a relentless focus on long-term success.  A little bit about Go Pancham: Go Pancham was created to be a trendsetter in reliable, results-driven marketing for...

We’re back with another episode of the boutique fitness marketing podcast!  My guest today is Meghan Kinsey, who I met at the BFS Summit in NYC last year while she was attempting to walk across Manhattan in some fabulous, very tall heels. She’s one of those people you immediately like and want to hear more from, so I’m excited to welcome her to the show. A little bit about Meghan: Meghan Kinsey is the founder, owner, and health coach of Motivate.® Movement in Amesbury and Rowley, MA (and...

Welcome back, studio owners! You’re listening to the Boutique Fitness Marketing Podcast, where we dive into all the things that can help you market and grow a profitable studio business. Today's guest is my friend Seran Glanfield, CEO and Founder of Spring Three Studio Business Consulting. She’s also the host of the award-winning Pilates Business Podcast, which is a great listen. She’s a leading business coach and consultant to boutique fitness studio owners worldwide.  In this episode, we...

Welcome back to another episode of the Boutique Fitness Marketing podcast!  I’m so excited for this episode because if you know today’s guest, you know it will be packed full of good ideas.  Today, we’re discussing offline marketing ideas—marketing that doesn’t involve Facebook, Google, or any social media.  Our guest is Niki Riga, Owner of Limitless Studio. A little bit about Niki:  Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade. She became a...

Welcome back to the Boutique Fitness Marketing podcast – season two!  I’m excited to be dusting off the podcast for another round, and I’ve got a long list of great guests already lined up for this season, so if you’re new to this podcast or returning from season one, welcome.   To kick things off for the season, we’ll have a little ‘state of the industry’ chat with my friend, yoga studio owner and fitness business consultant Nicole D’Andrea.  A little bit about Nicole:  Nicole owns...

As we close out season 1 I want to take a look back at some of the big takeaways from prior episodes. This is Your cliffs notes review for those of you who have listened to all the episodes and a chance to highlight some of my favorite bits and action items that you may or may not have had a chance to accomplish yet. If you’re just tuning into this podcast for the first time, then this episode will give you an overview to help you decide which episodes to listen to next!

Hiring and team management doesn’t at first feel like it’s very related to marketing however So many of our previous guests have mentioned the importance of having the right team members to support your marketing goals…., whether it’s to get your people on-board with the required sales process or to ensure you’re providing an excellent customer experience day in and day out.. So it’s clear to me that having a good employee culture and training is critical to your marketing success. With me...

I talk to fitness studio owners daily about their web presence and through all the vision boards, feedback calls and rounds of revisions, it boils down to this. Everyone wants the same thing: a website that is modern and easy to navigate. In this episode we’ll break down those 2 things with a look at what your boutique fitness studio website needs to be doing right now..

Recent studies have shown that over 90% of online experiences start with a search engine, and nearly 80% of users ignore paid ads and focus on the non-ad search results. Wondering what you can do TODAY to get a piece of that? This episode is for you.

Google ads vs Social ads… which one is right for your studio? If you’re considering dipping your toes into paid ads or you’ve been boosting posts here and there kind of randomly, this episode is for you!

You’ve heard the buzz about Chat Gpt, it's the marketing news story of the year. You’ve probably also seen AI writing assistants start to make their way into the tools you use daily, but what does that actually mean for the day-to-day operations and communications of your fitness studio? Is all this AI talk just trendy noise, or is AI for fitness marketing the way of the future for boutique fitness? With me to answer those questions and more is Nt Etuk, Founder and CEO of FitGrid

In recent shows we’ve touched on the idea of what it means to really “be boutique”... and this is a critically important concept for boutique fitness brands if—as an industry,  we want to be different from traditional gym fitness options. Client experience is at the forefront of the boutique fitness business model, so today we’re talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts about how she created a standout client experience in her studio.

Sales and marketing are 2 sides of the same coin. In this episode I'm talking with Chris Appiah and Stephanie Breaux Bradley from the Sales Arms about how boutique fitness studios can improve thier sales process to covert more leads to clients.

Hi everyone, welcome back to another episode of the BFM podcast. In recent shows we’ve touched on the idea of what it means to really “be boutique”... and this is a critically important concept for boutique fitness brands if—as an industry,  we want to be different from traditional gym fitness options. Client experience is at the forefront of the boutique fitness business model, so today we’re talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts about how she...

The latest Mindbody survey reports that 43% of consumers say community is a very important part of wellness experiences. Building a community is often easier said than done. In this episode we'll talk with Amy Glosser, Founder of BYKlyn an indoor cycling studio in Brooklyn NY about her tips for ways to intentionally grow a sense of community.

If last week’s episode with Roxy got you thinking about your studio’s intro offer—if you should play around with it’s length, commitment level or pricepoint, then THIS episode is for you!  Because with me today to answer the question “what’s going with intro offers?”  is longtime client (and friend) Jennifer Pahl.   

When you’re running a boutique fitness business, sometimes you aren’t sure if your marketing is doing its job. In this episode, we’re talking about how to know if your marketing is working. And if that seems like we’re starting with the end, we kind of are, but I feel like this is a critical discussion early on in this podcast because knowing what outcomes we’re looking to influence will help us determine where to start and what to try next.  Show notes: boutiquefitnessmarketing.com ...

What does it mean when you say you need better marketing? Marketing is pretty broad (and often overwhelming!) term. In this episode, I’m breaking it down and talking about some fitness marketing strategies.  Do you have a business to-do list a mile long—and don’t know where to start? If you’re like every other studio owner I’ve talked to, “marketing” is on that list somewhere. Usually hovering somewhere near the top.  The problem is that confusing terms like “cost per click” and “conversion...

Welcome to episode one of the Boutique Fitness Marketing show!  I’m your host, Connie Holen— a web designer and digital strategist and the founder of Pixality Design. I’ve been focused on working with clients in the boutique fitness industry for about 10 years now, mainly building websites but also designing brands, honing in on brand messaging, optimizing for search, setting up email automation, and running paid ads… so a little bit of everything in the digital marketing realm!  As part of...