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“Excellent podcast! I am not a business owner but find the info that Melinda presents actually helps the consumer also to become more aware of techniques that are being used to sell us things that we may or may not need. My general interest in behavior,psychology and neuroscience means this is a valuable addition to my mental toolkit.thanx”
dapperdude7 via Apple Podcasts ·
United States of America ·
08/05/19
More reviews of The Brainy Business
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“Melina has changed the way I look at all of my buying choices. She clearly explains the science behind human motivation. Her specific details and examples make it easy to figure out how to apply it to my own business. And she’s fun and not the least bit “nerdy,” even though she’s clearly an...”Read full review »
Elizabeth Cook Consulting via Apple Podcasts ·
United States of America ·
05/23/20
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“Hey Melina,
I enjoyed hearing your thoughts on New Coke. That was definitely a learning moment for them. I often point to the parallel incident for Ford with the Edsel.
Here’s a brand that from design to marketing to naming relied so much on focus groups, that Ford forgot what made them...”Read full review »
Dennis Mossburg via Apple Podcasts ·
United States of America ·
06/29/19
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