This podcast episode is for anyone who's tried Facebook + Instagram ads and just couldn't seem to make a profit. Kati Kiefer of TrueMoneySaver.com has been in those shoes, but she's here to tell you that "you're only gonna fail if you give up."   Kati struggled for the first 6 months of running Facebook ads.  She tested and tweaked all the things -- sales pages, ads, messaging, audiences... you name it.  Finally, she pivoted to a different upfront product -- a product that drew in a...

Is it still possible to make Facebook and Instagram ads work if you're a brand new business owner? Yes, it is! Today we’re talking to Jen McConaghie of This Time of Mine to find out how she did just that. All you need is a fabulous product to sell and some help along the way to craft an amazing offer. You need a swoon-worthy sales page, brilliant ad images, and just the right ad copy so you can find the right customers for your business.   If you're a newer business owner, you will love...

Kelsey Sorenson of Wife Teacher Mommy has been a student of mine since 2016 when she bought my very first course on promoted pins. She was a new business owner at the time and that was the first online course she purchased to help her business grow. (I'm so honored to have been the first teacher she learned from online, and the growth Kelsey has experienced in her business since then has been incredible!)   Kelsey then went on to take my Facebook Ads Intensive course and is also a valuable...

Angie Holden of The Country Chic Cottage and Cori George of Hey Let’s Make Stuff recently joined forces to host an online summit called Sublimation Camp. Cori and Angie spill the beans on what they did, how they coordinated it, hosting, marketing, what their tech stack was, and other tip and tricks of things they might do differently next time they host a large online event. We will also talk about conversion rates, percentages of affiliate sales, and how their Facebook ads went.     The...

Facebook ads are not dead! We’ve had to change our strategies after recent changes such as the iOS update but for business owners who are willing to test and pivot, ads can still be profitable.   Corina Holden of Frump Fighters is one business owner who has successfully changed some of her ads strategies and is now bringing new leads and sales to her business once more.   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode222

Have you ever considered just starting from scratch? Ditching your current blog and heading in a new direction? A combination of factors led Heather O’Donell of Happy Humble Home to do just that.    The pandemic and a tricky pregnancy forced Heather to pause her blogging business. When she came back six months later, she decided to use her experience as a Kindergarten teacher to start something new instead of continuing down the personal finance blogging path. Taking everything she had...

Today we are talking about all things writing, book marketing, and strategy with author Brittany Ann. Brittany’s latest book is Fall in Love with God’s Word: Practical Strategies for Busy Women. This is her first traditionally published book but she also has several self-published books as well.   Brittany loves marketing and has found several strategies to combine traditional and self-publishing to boost her profits while also expanding her impact on the community. There are pros and cons...

If you’re a busy business mama, then I’m sure you know all about having a million things to keep track of for your business (and your personal life too!). Maia Xiong of the Business Mom Collective started using Trello to keep her own business organized but soon realized she could help other busy business moms too and The Mompreneur System with Trello was born.   In this week’s episode, we are talking to Maia about having the important foundations in place before starting to run Facebook...

You probably already know that having a dedicated sales page helps increase your sales. You can go in-depth about your product there, telling all about its features and benefits. But is your sales page working as well as it can? Would you like to have more conversions? More sales?   Over the years I have discovered a few secrets that can bring an ordinary sales page to the next level, bringing people more happy customers.  The first secret? Customer testimonials. Listen to hear what I’ve...

Pratima Aravabhoomi of Craft Street Design has always been inspired and encouraged by printed quotes in her home and after a particularly hard time in her life decided to build a business to share the transformative power of words to spread kindness and love.   She started out selling her prints in person at small local yoga shops but knew that she needed to sell online in order to scale and grow the business. She sells on Etsy, Amazon Handmade, and her own website. Her business grew even...

Rachel Fairchild of This Crafty Home started her blog as a hobby but decided to grow it into a business after having children. It took her awhile to find her niche but now she is growing her business with Freezer Meal products. You won’t want to miss how she found her passion and then grew her audience using Facebook Ads.   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode216

Brooke Harris of Happy Simple Mom grew her blog traffic through consistent action and through a collaborative Facebook group run with fellow bloggers in her niche.  Things were great but there’s always room to grow.  After enrolling in the Facebook Ads Intensive, Brooke had a 2X ROAS, tripled her email list in just three months, and did a course launch with results 5 times better than before she started using ads.  The Intensive is aptly named - it’s a lot of time and a lot of work - but it...

If you think you’re late to the blogging game, you’re not alone. Brooke Harris of Happy Simple Mom is sharing the strategies she used to grow her blog in just the past two years. She will tell us how much faster she was able to grow by working together with other bloggers in her niche rather than trying to grow alone.  She gives specific examples of how her strategy of collaboration has helped everyone in her collective succeed.  Brooke also shares her Pinterest and Facebook page strategies...

Are you a creative business owner? Have you ever wondered if you can actually make money while still having fun and being creative?  Sarah Watts from Craft with Sarah did and she’s here to share with us how she's grown her business selling unique, layered SVG design files for the right customers, and expanding her business even more with a course about design.   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode213

Are you an online course creator? Is your program financially sustainable? Are you suffering from stress and burnout?  A few years ago I walked away from my course, FB Brilliance, because it was no longer profitable and I was completely burnt out.    My passion for Facebook Ads is so strong though that I couldn’t stay away.  I took a long, hard look at the problems with my course. I made A LOT of changes to my program and now the Facebook Ads Intensive is a financially sustainable program...

Hiring for your business is often one of the hardest tasks. If you’ve ever hired even a virtual assistant for a small job, then you know how challenging it can be to lead another person. Amy Gabriel of LippyClip is sharing her insight and advice when it comes to hiring. Her number one tip is to anticipate and hire slowly. Keep listening for more great ideas!   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode211

What if you serve a super-specific niche and you’re struggling to find your ideal customers? You know you can help your people if only they knew you existed. When SEO only takes you so far, consider using Facebook ads to help build your audience.   Brandice Lardner of Grace Filled Plate was having this exact struggle but is finding more of her people every day thanks to Facebook ads. Listen to the whole episode to hear the ups and downs of product creation and email funnel tweaks. Brandice...

Erin Leonard of Notice the Little Things started a daily gratitude habit while in college. She shared her lists with family and friends via email for several years before starting her blog.  Several more years passed until she finally decided to jump in with both feet and really give her blog the time and attention it needed to become a successful business.   Sometimes as busy moms we can be afraid to give our ideas the time or money that they need to grow into a business. Our time, our life...

Megan Jenkins of His Kids Company is a new Christian who channeled her desire to know Jesus and share his word into a fledgling business that sold kids’ t-shirts with Bible verses on them. She gradually expanded her products into other goods such as pillow cases and reusable silicone coloring mats. In the past year she has been able to use Facebook ads to help take away the pressure that she felt to be actively posting and promoting all the time while also bringing in more new customers that...

Amy Gabriel of LippyClip has built her business from a side-hustle that she started to get her husband through grad school into a multi six-figure business! Once she had a successful foundation in place, she was able to expand her business into wholesale and build brand credibility through the press.   Amy talks to us about the importance of building relationships with your audience on both the retail and the wholesale side. Consistency and personal connection are essential in growing a...

When we first start a new business, we jump on every bit of advice we find.  But following all these different methods can lead to confusion and conflict.  Hannah Braniff, of Hannah Handmakes, tells us how finding the Facebook Ads Intensive allowed her to put on her blinders and stick to just one path. This focus has grown her business more than anything she’s done before.   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode206

Abbey Ashley of The Virtual Savvy talks to us about how she grew her organic traffic through focused efforts, one platform at a time.  Adding an evergreen webinar funnel grew the sales of her signature course even more.  Finally, she added fuel to the fire with Facebook ads and her business is growing by leaps and bounds! Find the full show notes for this episode at https://brilliantbusinessmoms.com/episode205

Erika Neumayer of Rare Dirndl shows us how important it is to have a focus, serve your customers well, and be excellent at what you do.  Erika is proof that it’s possible to be successful with a very niche product-based business that has a limited product line. Erika’s German heritage and her passion for fashion design shine in her unique American-made dirndls. Wearing one of her dresses is guaranteed to make your next Oktoberfest or German festival even more fun! Get the full show notes for...

Intentionality and personal development are often part of our business lives but what if we could figure out how to make it work in our family life too?  Zach and Lesley Lang, hosts of the Half Better Podcast, are here today to encourage us and offer tips to getting our life channels in order.  Find out how their family headquarters system and holistic view of intentional living is helping them keep it all together - personally, professionally, and as a family.  You won't want to miss this...