In this inaugural episode, host Isabelle Knight shares her experience in the world of PR and publicity that led to her passion for helping authors develop the confidence and skills they need to succeed on a global scale. Isabelle gives an overview of the tools and strategies she will dive into throughout the remainder of season one and provides direction to help authors get started on defining their unique author brand. Episode 1 highlights: Introduction to podcast host, Isabelle Knight: her background, expertise, and approach to helping authors maximize their success Isabelle shares the key to successful publicity and marketing for authors and their brands: the author brand story Isabelle provides the roadmap to creating an author brand story