In this episode of the Build Your Author Brand podcast, Isabelle sits down with best-selling indie author Ty Hutchinson, who shares his incredible journey from a burned-out advertising career to becoming a successful full-time writer. Ty discusses his path into self-publishing, the importance of embracing failure and experimentation, and how building strong relationships with readers has been key to his success. Whether you're an aspiring author or an established indie writer, Ty’s insights...

In this episode, Isabelle is joined by award-winning fantasy author Meg Kramer to discuss her remarkable journey as an indie author. Meg, known for her debut novel Amoura Awakened, invites readers to escape reality and discover their power to transform it. She shares her transition from a traditional career to indie publishing, emphasizing the importance of self-discovery and authenticity in her writing. Meg explores how personal experiences shape storytelling and offers strategies for...

In this episode, Isabelle chats with J.A. Crawshaw, an author whose journey into writing is as inspiring as it is unconventional. John shares his transformative experiences, from struggling with undiagnosed dyslexia to publishing multiple novels and a memoir. He discusses the importance of branding for authors, the challenges of marketing, and his innovative approach to connecting with readers and building a loyal fanbase.  Episode Highlights: John shares his unique author journey and...

Award-winning and best-selling author and writing mentor, Pauline Tait, joins Isabelle to share about her journey expanding her author business into what it is today. Pauline started her author journey writing children’s picture books, later expanding to romantic suspense novels, and now also mentors fellow children’s picture book authors to help ensure their success.   Episode Highlights:  Pauline shares how taking a leap of faith from writing children’s picture books to adult romantic...

In the final episode of season one, Isabelle highlights the crucial PR, publicity, and promotion strategies discussed throughout the podcast's inaugural season.   Episode Highlights:   The significance of crafting your Author Brand Story and pinpointing your ideal reader in cultivating a dedicated fan base The importance of securing valuable media coverage and leveraging third-party platforms across various mediums to transcend the limitations of traditional marketing Tips for...

In this episode, Isabelle guides you through preparing for and maximizing your impact as a featured guest on a podcast. From crafting the perfect pitch to ensuring a successful interview, she covers the essential steps to make your guest appearance memorable and beneficial to your promotional goals.   Episode Highlights: How to craft a compelling podcast guest pitch that highlights your unique credibility on a topic Tips for embracing self-promotion confidently, including how to...

In this episode, Isabelle dives into the intricacies of launching products, books, or services with precision and purpose. She shares invaluable insights on crafting a strategic approach that ensures maximum impact and audience engagement. Episode Highlights: Isabelle outlines the important factors you need to consider for a successful launch: defining objectives and underlying purpose, realistic and achievable goals, and timing that resonates with your target audience How tailoring...

In this episode Isabelle discusses what the Author Brand Story is and why it's the key to your book's success. Highlights include: What is the purpose of an Author Brand Story? Learn why your story is just as important for your marketing as the story you've written in your book How to reach your ideal reader and compel them to read your book Isabelle provides the 3 questions you need to answer to write your unique Author Brand Story

In this inaugural episode, host Isabelle Knight shares her experience in the world of PR and publicity that led to her passion for helping authors develop the confidence and skills they need to succeed on a global scale. Isabelle gives an overview of the tools and strategies she will dive into throughout the remainder of season one and provides direction to help authors get started on defining their unique author brand. Episode 1 highlights: Introduction to podcast host, Isabelle...