Award-winning and best-selling author and writing mentor, Pauline Tait, joins Isabelle to share about her journey expanding her author business into what it is today. Pauline started her author journey writing children’s picture books, later expanding to romantic suspense novels, and now also mentors fellow children’s picture book authors to help ensure their success.   Episode Highlights:  Pauline shares how taking a leap of faith from writing children’s picture books to adult romantic suspense novels led to greater depth in her author brand Pauline explains how having her authentic author brand story has been a crucial piece of not only her best-selling books, but also the successful expansion of her author business Pauline emphasizes the importance of authors utilizing social media to promote and market their author brand, not just their books Tips to help authors feel more comfortable using social media to promote their author brands and businesses A conversation on the role of luck in achieving success as an author Connect with Pauline: www.paulinetait.com Connect with Isabelle: Website: www.buildyourbrandwithpr.com Threads:  https://www.threads.net/@isabelle.knight.pr  Instagram: https://www.instagram.com/isabelle.knight.pr LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr  Facebook: https://www.facebook.com/ikpublicity  TikTok: https://www.tiktok.com/@isabelle_knight_pr X: https://twitter.com/ik_publicity