In this enriching episode of "Building Great Sales Teams," Doug Mitchell sits down with Jon Alwinson, renowned author of "Relentless Sales" and a regional sales director at Boston Scientific. Jon shares his inspiring journey from achieving sales excellence to embracing authorship, driven by a mission to elevate sales leadership. The conversation delves into the significance of separating one's identity from sales numbers, the power of morning routines, and the importance of personal development. Jon also discusses the transformative impact of pre-call planning and how to foster a high-performing sales team by empowering individual excellence.