In this episode of "Building Great Sales Teams," Doug Mitchell discusses with Kasey Luft, CEO of Clientric, the importance of clear business communication and the use of Zoho CRM in the roofing industry. They explore the challenges of conveying evolving business models, nurturing leads, and the significance of leveraging networks and data for growth. Kasey introduces the "granny test" for simplifying business explanations and stresses the value of marketing automation and KPIs. Additionally, Kasey shares his personal journey, including his battle with cancer and his drive to leave a legacy through solving complex problems.