In this episode of Building Great Sales Teams, the host welcomes Owen, founder of Accelerate Us Media, an advisor to TubeBuddy and VidIQ, and a consultant for top brands like Dropbox and Oracle. Owen shares his expertise on leveraging YouTube and video marketing for business success. He emphasizes the importance of having a clear message, knowing your audience, and using a content strategy comprising push, pull, and 'pow' content. Owen delves into his personal background, his turning point with faith, and how he entered the video marketing industry. The discussion explores practical tips for creating impactful video content, particularly for home service businesses, and underscores the vitality of consistent presence and messaging. The episode is packed with actionable insights on using video to build trust and convert viewers into customers.