More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients. This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy sit down with David Carroll, founder of DOPE Marketing, which specializes in direct mail and data-driven marketing strategies. Yes, direct mail probably makes you immediately think of the inefficiencies of traditional campaigns. But David's company has developed software that streamlines the process and enables this old-school method to make a huge comeback. Imagine being able to send personalized mail to your ideal clients without barely lifting a finger. This is exactly what David's software makes possible. Combining direct mail with modern digital tools, this software can help gym owners create comprehensive marketing strategies based on informed decisions. It allows gym owners to use data to better target marketing efforts and reach the most promising potential clients, saving gyms (and other similar businesses) tons of time and money. Curious to learn more about this powerful marketing software? Tune in for the full conversation and learn how it can breathe new life into your marketing strategy. Let's dive in! Key Takeaways: Intro (00:00)Who is David Carroll (00:42)Background on DOPE Marketing (02:18)Benefits of targeted direct mail (05:19)Using data to identify ideal customers (11:25)Strategies for re-engaging past clients (18:25)Neighborhood targeting for new clients (21:29)Special birthday campaign ideas (22:48)Importance of data-driven marketing decisions (26:39)Simplification of business through data (31:51)Additional Resources: - Check out DOPE Marketing website to learn more about their software  - Win an InBody 380 body composition scanner  - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle  - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts!