This week in my kitchen in Mallorca, I'm joined by Steve Perez, the Chairman and Founder of Global Brands, a company that has been crafting delicious beverages since 1977. If you're familiar with VK, Franklin and Sons, or Hooch, then you already know Global Brands! Global Brands is the proud home of VK, Franklin and Sons, Hooch, Shake Baby Shake, Lustre, Amigos, Corkys, and many other popular brands. Steve has a keen eye for spotting trends and understanding what consumers want, allowing him to consistently deliver successful brands with quality and wide distribution. In this episode, I wanted to talk to Steve about his journey with Global Brands and the inspiration behind some of his major successes. As many know, launching a successful drinks brand is a significant achievement, but doing it multiple times takes more than luck—it requires real talent. So, if you're as curious as I am about how VK became a staple of university nights out, be sure to give this episode a listen! Topics Discussed: The start of Global Brands - how did it all beginHow did the idea for VK come about?Was it always the plan for it to fuel university nights out?Franklin and Sons - when did this come into the mix How do you position Franklin and Sons against Fever TreeWhat does it take to build a successful drinks brand - what do you need in place?Why do some brands fail? What are the common traits?What are you most excited about within the drinks market?Let's talk about your hotel Casa - when and why did this come about? Your farm and the link between the farm and hotel Sponsors: This episode is sponsored by Zooki  Claim your Zooki Trial Pack here This episode was hosted and produced by Georgia Symonds Georgia’s Instagram - click here! For more information and other interesting articles check out our website: www.catchupsinmykitchen.com  Hosted on Acast. See acast.com/privacy for more information.