Join host Eddie Lester as he unveils the secret sauce to sealing the deal – "The 6 Best Closing Sales Statements for Personal Trainers." Join the dynamic exploration of persuasive language and compelling closing statements that will elevate your sales game to new heights. In this episode, we break down the anatomy of a successful close, focusing on the crucial moment when potential clients are on the verge of committing to their fitness journey. Discover insights on the art of crafting...

Today, we're delving into a critical aspect of the personal trainer's toolkit – the art of asking power questions in the sales process. Whether you're a seasoned fitness professional or just starting out, mastering the skill of questioning can transform your client interactions and supercharge your sales game. In this episode, we'll dissect the nuances between open-ended and closed-ended questions, unveiling the strategic use of each in crafting a compelling and personalized sales...

Join host Eddie Lester for an exclusive deep dive into "The 2024 Guide to Social Media for Personal Trainers." Whether you're a seasoned fitness professional or just starting your journey, Eddie explores the latest best practices to elevate your online presence and connect with clients in the ever-evolving landscape of social media. Discover invaluable insights on what to post to showcase your expertise, engage your audience, and build a thriving online community. From crafting compelling...

In this weeks episode of the Certified Personal Trainer Podcast, discover the strategies that turn objections into opportunities as our host, Eddie Lester, shares firsthand experiences dealing with common sales hurdles. From addressing budget concerns to countering skepticism about results, Eddie provides actionable tips that will transform your approach to selling personal training services. Tune in to learn the psychology behind client objections and how to tailor your pitch to address...

This week on the Certified Personal Trainer Podcast we discuss "The Four Core Marketing Channels for a Lifetime Career as a Personal Trainer." In this episode, we delve into the essential pillars that can shape a successful and enduring career in personal training. Host Eddie Lester guides you through the nuances of face-to-face marketing, exploring the power of personal connections and building a local client base. Discover the untapped potential of email marketing, as we unravel strategies...

Show Links: $6 Personal Trainer Sales Mentorship Program Design Templates Certified Online Personal Trainer Certification Health Coach Certification Business and Sales CEU Course Fitness Nutrition Specialist Certification In our latest episode, host Eddie Lester, unveils the 15 pivotal tasks that will shape the success of your personal training business for the new years rush.  Delve into the nuances of early marketing mastery, learning how to create captivating campaigns across diverse...

Selling is without a doubt one of the hardest tasks for many personal trainers. Most certification programs don’t include sales and marketing training as part of the curriculum. In this episode, let's take a closer look at some of the strategies that you can apply to sell personal training sessions. Whether a beginner or a seasoned personal trainer, these strategies will help you improve your engagement, increase your sales and acquire more clients. Show Notes: Business and Sales CEU...

Personal trainers offer a lot more than just physical training; understanding nutrition advice and educating both yourself and your clients on this topic can be crucial to everyone's success. Nutrition education allows trainers to educate and advise clients with calorie management, water intake, healthy lifestyle choices etc. In this episode, dive deep into the world of nutrition, and gain a sneak peek into our Fitness Mentors Certified Nutrition Specialist Certification! Show...

Clients commonly struggle from some form of imbalance, musculoskeletal condition, or previous injury that inhibits their success inside and outside of the gym. Corrective exercise can enable personal trainers to assist clients to both feel and function better so they can continue or return to regular exercise without limitations. In this episode, the FM team will dive into successful strategies that help you and your clients feel comfortable applying corrective movement to client...

To help generate the most useful results and get the most out of your sales processes, it's crucial to follow up. If you don't, you're losing potential clients. In this episode we will illustrate the importance of the follow up and will highlight effective tools and tips to have successful follow ups. Consistency and perseverance are the backbones of any sales strategy, and we can ensure success when we focus on staying in close contact with potential and current clients. Show Notes: Join...

The fitness industry is unique in many ways, but one commonality it holds with other industries is that those who know how to prioritize, manage, and utilize their time effectively will be the ones who find long-term success (and avoid burnout). In this episode, you’ll learn from our team of trainer’s as they share their best systems, tools, and tactics for managing their time and productivity, and avoiding overwhelm in their day-to-day lives. Show Notes: Join our Discord Community....

When it comes down to selling your training, as with different programs and exercises, there is no straight line or perfect system to achieve your end goal. Defining the selling process can be just as difficult as the act of selling. There are hundreds of selling strategies. Within the fitness industry, the product being sold helps determine the type of selling techniques that are used. The sales path you choose depends on your perceived ideals of what it is you are selling, and who you are...

Knowing when and how to assess your clients effectively is an important part of a well-rounded  training program. Not only does it give you valuable information about how to program for your client and their starting points, but it's how you track and communicate your client's progress. In this episode, we're going to explore how you should be assessing your clients before and during their training, and how to alter your approach based on your client's goals. Show Notes: Join our Discord...

There's no question that social media is an effective tool to build meaningful connections, provide value for those you can help, and allow potential clients to know, like, and trust you as a person and as a personal trainer. But we know much of the active advice and community around "social media marketing" ends up turning off the average person from taking advantage of its benefits, and it doesn't need to be so complicated. In this episode, we’ll teach you how to develop a social media...

When we analyze what differentiates good trainers from great ones, understanding and embodying this idea stands out as one: The experience you provide your existing clients is your most impactful marketing campaign. If you're constantly relying on new people coming in to sustain your clientele, building a long term training practice is going to be challenging. In today's episode we'll explore our team's most effective strategies for creating a great experience for your clients not just to...

Selling yourself and your training services can be tricky as a personal trainer because, well, you probably didn't get into the field because you love sales; you got in because you love fitness and helping others achieve their goals. But, in order for us to continue doing that, we need to have a basic understanding of sales, and how to effectively sell ourselves. We don't need to be sales experts, but we greatly benefit when we're experts in how our own services help people achieve their...

What is online personal training exactly and in what ways can you create a consistent income online? While it's helpful to look at what other coaches are doing, entrepreneurship should be an independent line of thought specific to you and your business. In this podcast episode you'll learn from Eddie and Alex what is online personal training, what is entrepreneurship, additional services and revenue streams, and why you should take your business online. Show Notes: Join our Discord...

Pricing your services appropriately is a pillar to sustaining a business, establishing your positioning, and consistently delivering value to clients. While it's helpful to understand the price of your competitors, determining an appropriate price for your services should be an independent line of thought specific to you and your business. In this podcast episode you'll learn what factors should dictate your pricing, and the guiding principles to price and package different service...

Stress is unavoidable in any professional life, but consistent stress, overwhelm, and eventual burnout IS something we can avoided as personal trainers. Join our panel of veteran trainers and coaches in this live webinar where we'll explore common causes of burnout and show you how to build a personal training career that's sustainable for you, minus the burnout. Show Notes: Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your...

The value of niching down is a widely-debated topic in the fitness industry, and rightfully so; it has certain tradeoffs that make it beneficial for some trainers and businesses, and potentially less so for others. Join our panel of veteran trainers and coaches in this live podcast where we'll explore both the tradeoffs of niching down, and how to do it for yourself if you decide it's best for you. Show Notes: Join our Discord Community. Surround yourself with 800+ other ambitious trainers...

In this first episode of this two part podcast, we're going to dive deep into strength. In today’s episode we're going to explore: — Nutrition for strength — Psychology for strength — Listeners questions We are privileged to be joined by Tim Henriques who has been working full time in the Health and Fitness industry for 20 years. He started out managing gyms and community recreation centers but discovered he was missing that vital one on one connection that comes with personal training....

In this first episode of this two part podcast, we're going to dive deep into strength. In today’s episode we're going to explore: — What is strength? — The strength hierarchy — Key principles when programming for strength  We are privileged to be joined by Tim Henriques who has been working full time in the Health and Fitness industry for 20 years. He started out managing gyms and community recreation centers but discovered he was missing that vital one on one connection that comes...

In this second episode of our 'Dissection' series, we're continuing our deep dice into the squat. In this part we're going to explore: — Squat variations — How to work the movement into a client’s program safely, and how to know if it's even worth prescribing — As well as some audience questions for Dr. Waterbury and the FM Team We're privileged to be joined by Dr. Chad Waterbury. Dr. Waterbury graduated from the nation’s top-ranked Doctor of Physical Therapy (DPT) program at the...

In this first episode of our 'Dissection' series, we're going to dive deep into one of the most popular exercises: the squat. In this first part of a two part podcast, we're going to explore: — The anatomy behind a squat — Progressions, regressions, and variations and their benefits — How to work the movement into a client’s program, and how to know if it's even worth prescribing. We're privileged to be joined by Dr. Chad Waterbury. Dr. Waterbury graduated from the nation’s top-ranked...

Don’t let your clients’ New Year’s resolution become another statistic. It’s no secret that the new year brings a wave of motivation for new and old clients alike. While this is fantastic for trainers and clients, the downside is that that wave will tend to subside after a couples months pass by into the new year.  Is there anything that we can do to prevent this?  Let’s discuss some ways that we can help keep your clients’ motivation at the ultimate high after the new year buzz. Support...