In this episode of The Certified Personal Trainer Podcast, we unlock the power of networking as a crucial strategy for personal trainers to fuel business growth and attract new clients. Networking goes beyond exchanging business cards—it's about building meaningful connections, fostering relationships, and positioning yourself as a trusted authority in the fitness industry. Join host Eddie Lester as he explores actionable tips and strategies to leverage networking effectively in your personal...

Join us as we delve into the power of branding and its impact on attracting more clients as a personal trainer. Building a strong brand identity goes beyond having a logo—it's about crafting a compelling story, defining your unique value proposition, and connecting authentically with your target audience. This episode explores practical strategies and actionable tips to leverage branding effectively in the fitness industry. Discover how to differentiate yourself in a competitive market, build...

In this episode of the Certified Personal Trainer Podcast we dive deep into the art of discussing pricing during a sale as a personal trainer. Pricing discussions can often be nerve-wracking, but they don't have to be! Join us as we uncover unique tactics and strategies to confidently bring up your prices and close more sales with ease. Hosted by Eddie Lester, a seasoned personal trainer with years of experience in the industry, this episode offers practical advice and actionable tips for...

In this episode of the Certified Personal Trainer Podcast, we delve into the power of leveraging Google and Yelp to attract new clients effortlessly. Join us as we uncover the secrets of local SEO tactics, including creating Google Business pages and optimizing your presence on Yelp, to expand your reach and grow your client base with ease. This episode offers practical insights and actionable strategies for fitness professionals looking to harness the potential of online platforms to attract...

In this episode, host Eddie Lester dives into the essential topic of SMART goal setting for personal training professionals. Join us as we explore the importance of setting specific, measurable, achievable, relevant, and time-bound goals to drive success and growth in your personal training business. This episode offers valuable insights and practical strategies for personal trainers looking to take their business to the next level. Whether you're just starting out or seeking to expand your...

Host Eddie Lester tackles the pressing concern for personal trainers everywhere: why aren't clients buying your services, and more importantly, what can you do to turn the tide? Listen to dissect the common pitfalls and barriers preventing potential clients from committing to personal training programs. This episode explores the myriad factors contributing to the current challenges faced by personal trainers in attracting and retaining clients. Through in-depth analysis and practical advice,...

Whether you're just starting out or looking to revamp your current approach, understanding the intricacies of a sales pipeline is crucial for sustained growth and success in the competitive fitness industry. Join Eddie Lester a seasoned entrepreneur and personal training expert, to uncover the step-by-step process of constructing an effective sales pipeline. From identifying and targeting your ideal clientele to nurturing leads and closing deals, we leave no stone unturned in this...

Many trainers start their certification process and then business without a plan on how they are going to gain clientele. This leads to frustration and doubt as well as some trainers even quit all together. Most certification bodies don't even teach this key element in any of their curriculum. Escape this common pitfall by listening to host Eddie Lester discuss the importance of building rapport as a tool for growing your client base. Show Links: Personal Trainer Mentorship ($6/mo) Support...

In this episode, we're diving into the essential strategies of "Marketing 101 for New Personal Trainers." Host Eddie Lester will be focusing solely on equipping you with the tools you need to skyrocket your personal training business. Eddie breaks down the fundamentals of effective marketing for personal trainers. From writing industry blogs or creating a blog page on your website to establish your authority and credibility, to building and nurturing an email list for direct client...

In this podcast, we dive deep into a paradigm shift that will redefine the way you approach selling as a personal trainer. Instead of merely marketing training sessions as a product, we explore the transformative power of selling towards emotions and end results. Host Eddie Lester unravels the art of connecting with clients on a deeper level, moving beyond the transactional nature of training sessions. Discover how to tap into the emotions and aspirations that drive individuals to seek...

Join host Eddie Lester as he unveils the secret sauce to sealing the deal – "The 6 Best Closing Sales Statements for Personal Trainers." Join the dynamic exploration of persuasive language and compelling closing statements that will elevate your sales game to new heights. In this episode, we break down the anatomy of a successful close, focusing on the crucial moment when potential clients are on the verge of committing to their fitness journey. Discover insights on the art of crafting...

Today, we're delving into a critical aspect of the personal trainer's toolkit – the art of asking power questions in the sales process. Whether you're a seasoned fitness professional or just starting out, mastering the skill of questioning can transform your client interactions and supercharge your sales game. In this episode, we'll dissect the nuances between open-ended and closed-ended questions, unveiling the strategic use of each in crafting a compelling and personalized sales...

Join host Eddie Lester for an exclusive deep dive into "The 2024 Guide to Social Media for Personal Trainers." Whether you're a seasoned fitness professional or just starting your journey, Eddie explores the latest best practices to elevate your online presence and connect with clients in the ever-evolving landscape of social media. Discover invaluable insights on what to post to showcase your expertise, engage your audience, and build a thriving online community. From crafting compelling...

In this weeks episode of the Certified Personal Trainer Podcast, discover the strategies that turn objections into opportunities as our host, Eddie Lester, shares firsthand experiences dealing with common sales hurdles. From addressing budget concerns to countering skepticism about results, Eddie provides actionable tips that will transform your approach to selling personal training services. Tune in to learn the psychology behind client objections and how to tailor your pitch to address...

This week on the Certified Personal Trainer Podcast we discuss "The Four Core Marketing Channels for a Lifetime Career as a Personal Trainer." In this episode, we delve into the essential pillars that can shape a successful and enduring career in personal training. Host Eddie Lester guides you through the nuances of face-to-face marketing, exploring the power of personal connections and building a local client base. Discover the untapped potential of email marketing, as we unravel strategies...

Show Links: $6 Personal Trainer Sales Mentorship Program Design Templates Certified Online Personal Trainer Certification Health Coach Certification Business and Sales CEU Course Fitness Nutrition Specialist Certification In our latest episode, host Eddie Lester, unveils the 15 pivotal tasks that will shape the success of your personal training business for the new years rush.  Delve into the nuances of early marketing mastery, learning how to create captivating campaigns across diverse...

Selling is without a doubt one of the hardest tasks for many personal trainers. Most certification programs don’t include sales and marketing training as part of the curriculum. In this episode, let's take a closer look at some of the strategies that you can apply to sell personal training sessions. Whether a beginner or a seasoned personal trainer, these strategies will help you improve your engagement, increase your sales and acquire more clients. Show Notes: Business and Sales CEU...

Personal trainers offer a lot more than just physical training; understanding nutrition advice and educating both yourself and your clients on this topic can be crucial to everyone's success. Nutrition education allows trainers to educate and advise clients with calorie management, water intake, healthy lifestyle choices etc. In this episode, dive deep into the world of nutrition, and gain a sneak peek into our Fitness Mentors Certified Nutrition Specialist Certification! Show...

Clients commonly struggle from some form of imbalance, musculoskeletal condition, or previous injury that inhibits their success inside and outside of the gym. Corrective exercise can enable personal trainers to assist clients to both feel and function better so they can continue or return to regular exercise without limitations. In this episode, the FM team will dive into successful strategies that help you and your clients feel comfortable applying corrective movement to client...

To help generate the most useful results and get the most out of your sales processes, it's crucial to follow up. If you don't, you're losing potential clients. In this episode we will illustrate the importance of the follow up and will highlight effective tools and tips to have successful follow ups. Consistency and perseverance are the backbones of any sales strategy, and we can ensure success when we focus on staying in close contact with potential and current clients. Show Notes: Join...

The fitness industry is unique in many ways, but one commonality it holds with other industries is that those who know how to prioritize, manage, and utilize their time effectively will be the ones who find long-term success (and avoid burnout). In this episode, you’ll learn from our team of trainer’s as they share their best systems, tools, and tactics for managing their time and productivity, and avoiding overwhelm in their day-to-day lives. Show Notes: Join our Discord Community....

When it comes down to selling your training, as with different programs and exercises, there is no straight line or perfect system to achieve your end goal. Defining the selling process can be just as difficult as the act of selling. There are hundreds of selling strategies. Within the fitness industry, the product being sold helps determine the type of selling techniques that are used. The sales path you choose depends on your perceived ideals of what it is you are selling, and who you are...

Knowing when and how to assess your clients effectively is an important part of a well-rounded  training program. Not only does it give you valuable information about how to program for your client and their starting points, but it's how you track and communicate your client's progress. In this episode, we're going to explore how you should be assessing your clients before and during their training, and how to alter your approach based on your client's goals. Show Notes: Join our Discord...

There's no question that social media is an effective tool to build meaningful connections, provide value for those you can help, and allow potential clients to know, like, and trust you as a person and as a personal trainer. But we know much of the active advice and community around "social media marketing" ends up turning off the average person from taking advantage of its benefits, and it doesn't need to be so complicated. In this episode, we’ll teach you how to develop a social media...