A decade ago, climbing’s most controversial figure wasn’t someone who’d lied, chopped routes, or chipped holds. It was a young woman who’d savvily harnessed the internet and social media to power her competitive career. Unintentionally, Sierra Blair became a lightning rod. Today, Sierra’s approach might simply be considered best practice for an athlete on social media, but a decade ago it sparked conversations about who gets to call themselves an athlete or a “real” climber, and it exposed a vein of misogyny flowing through our sport. With that period firmly in the rearview mirror and climbing harder than ever, Sierra shares her journey through climbing, professionalism, and the Internet.  Watch Climbing Gold on YouTube Thanks to our sponsors The North Face COROS Use code CLIMBINGGOLD to get a free watch carabiner with the purchase of a VERTIX 2s watch when both items are in your cart.  AeroPress use promo code CLIMBINGGOLD to save 20% off your order  LMNT Use link to get a free LMNT sample pack with any drink mix order  Dr. Squatch Use code CLIMBINGGOLD to get 20% any purchase (new customers only)