Episodes
Starting a business with family has both negative and positive connotation behind it. There bad stories we hear about business and money destroying relationships in families are very real, but it's not all bad. Although it comes with its unique set of difficulties, there are a handful of benefits worth mentioning.  In this episode of the Coffee Roaster Warm Up Sessions podcast, we talk about what its like running Mirror Coffee Roasters as brothers, the challenges we've faced, and the...
Published 12/03/22
Published 12/03/22
Podcasting and listening to podcasts have become nearly as common as listening to music. Podcasts have become a resource of education, entertainment, storytelling, and a form of journalism. Even though it has many similarities to an AM station on your radio, it has many differences that have made it seamlessly integrate with culture.  On this episode of the Coffee Roaster Warm Up Sessions podcast we talk about our favorite podcasts and how podcasts are changing how we live, think, and learn.
Published 11/27/22
You've decided to start your coffee shop, coffee cart or buy coffee for your restaurant or employees at your business. The question we've seen come up over and over again is how and where do I buy coffee beans. Although this may seem like common sense, in some cases this could make or break a cafe or business. In this episode, we talk through how we would approach buying coffee and what you should be aware of in the process.
Published 11/19/22
On this Coffee Roaster Warm Up Sessions podcast episode, we talk about holiday blends and buying your first home espresso machine. Sergei recently picked up a lever machine for home which he's been wanting for a while, however, it wasn't quite everything he expected. His experience with his first home espresso machine over the last several weeks gave him some insight on why someone would want to get a machine for home use and what you should consider when buying a machine for your...
Published 11/12/22
When it comes to making coffee, we tend to lean towards putting an emphasis on the basics of brewing. It's easy to overcomplicate coffee extraction, different brewers, and entertaining speculations so much that we lose the basics that get us most of the results.  On the other hand, if it wasn't for the desire to push the boundaries of what's possible and obsess over the details, we would be very far behind where we are now. Thanks to the rise of a niche group of folks, innovation is being...
Published 11/05/22
How do you get better at coffee roasting? This can be a difficult question to answer because there are so many variables at play and the lack of resources available online make this slightly complicated. Over the years, we've learned one thing that has truly transformed our roasting approach. It's something that could be adapted by nearly anyone regardless of machine, roasting style, or coffee being roasted. This turned out to be a really great episode that we enjoyed recording! Based in...
Published 10/29/22
What keeps baristas and coffee drinkers coming back to coffee shops? Although both show up for different reasons, why they choose to stick around for the long run have some similarities. It quickly gets messy when those needs are not met and taken cared of. Tune in to this episode of the Coffee Roaster Warm Up Sessions podcast as we break down what we think can improve the coffee shop experience for both coffee drinkers and baristas. We're a coffee roasting company based in Bellingham, WA...
Published 10/15/22
It's been an eventful week. Coffee Fest PNW happened which was emotional, community driven, and a celebration of craft. There was also a handful of new coffee gear, like the Fellow Stagg Kettle, xBloom brewer, and melodrip, being released and announced to the public which we wanted to talk about. Shop Our Coffee: https://bit.ly/36gPLRU Find us on YouTube: https://www.youtube.com/channel/UC0JFSdEj_yV43g0-d_WfNTQ Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/
Published 10/08/22
This week we had Coffee Fest Seattle and this year is the 30th anniversary of Coffee Fest. Coffee Fest isn't the only event for coffee enthusiasts and those who contribute to the industry. It's hard to put into words the experience, excitement, and impact these events have on coffee community. In this episode, we chat about why you should consider going and the value that they offer for the coffee community.
Published 10/02/22
There's nothing quite like buying a bag of coffee and being disappointed with the results. Although flavor plays a huge role in this, there's another factor we don't always think about which is price. Should a higher cost coffee come with higher quality expectations? What happens when that expectation isn't met? We've been on both ends of the spectrum. We've been disappointed with bags of coffee we've bought from roasters, and we also understand the nuance of being the ones sourcing and...
Published 09/25/22
Coffee might just taste like coffee to you. The idea of tasting flavor notes in coffee might sound both overwhelming and impossible, but we've all been there at some point. That's what inspired this podcast episode to begin with! We wanted to share a simple guide on how to approach tasting your everyday coffee, and what you can be thinking about as you dive into this hobby. There's a lot more to it than what we covered here, however, this should get you drinking your morning brew a little...
Published 09/18/22
This week we're doing a Q&A podcast episode. On Instagram, we asked folks to ask us questions we can cover on the podcast, and we got some really good topics that were hard to answer in such short time. We had questions about direct green coffee buying, how to learn coffee roasting, what are good cafe manager qualities, and so much more. We enjoyed making this episode and hope you get value out of this conversation!
Published 08/27/22
The flavor difference between a light roast coffee and a dark roast coffee are substantial. Unfortunately, dark roasted coffee has some weight and negativity attached leaving many coffee roasters around the world, especially those leaning on the lighter side of the spectrum, completely abandoning that approach to roasting. Like most things, there are both pros and cons. In this episode of the Coffee Roaster Warm Up Sessions podcast, we talk about a topic we don't hear discussed enough which...
Published 08/20/22
Many of us have had a coffee enlightenment at some point in our lives. That moment you taste your first natural process Ethiopian, and you realize the bitter, instant coffee you grew up on was falling short of an amazing coffee experience. The complex flavor of coffee is why we're so meticulous about farming, processing, roasting, and brewing. On the other hand, we've realized that it has become so much more than just a great tasting coffee. In this podcast episode of the Coffee Roaster Warm...
Published 08/13/22
Owning a small business is challenging, rewarding, fun, and a huge learning experience. Over the last two and a half years of running a coffee roasting business, we've had to grow in ways we didn't expect to grow. Although many people start business to make more money, there is so much more benefits that come with it. In this episode of the Coffee Roaster Warm Up Sessions, we talk about the skills we learned owning a small business and how you can leverage your current experience for your...
Published 07/31/22
Coffee roasting is much more complex than just turning coffee brown. Dialing in the best roast for each coffee is both an art and skill, but maintaining peak quality is just as important. How does a roaster maintain quality as the green coffee changes over time? How do we make sure each roast tastes up to the standard of our initial dial in? In this episode of the Coffee Roaster Warm Up Sessions podcast, we dive into quality control as a coffee roaster and what it takes to do that consistently.
Published 07/23/22
We took last week off to head out of town for Sergei's birthday. It was a much needed vacation. We drove to Portland, OR with plans to enjoy the city's coffee scene and enjoy all the delicious food it. What caught us by surprise was a Cup of Excellence coffee tasting that our friends Onyx Coffee were hosting with a couple world class coffee producers. In this coffee podcast episode of the Coffee Roaster Warm Up Sessions, we talk about Portland's coffee scene, both the good and the bad, and...
Published 07/16/22
Recently, we were recording some video content about our business model, vision and mission, and the goals for the near future. We were left asking ourselves, what would happen if we failed as a coffee roasting business? What is at stake in the grand scheme of things? This led to a much needed conversation that hopefully will leave you inspired to look towards your goals in your personal and professional life.
Published 07/03/22
Coffee processing plays a huge role in flavor, and may be one of the most important steps in the entire coffee supply chain. Although we may have seen washed, honey, and natural processed coffees on the shelf at the local coffee shop, we may not know what those words mean and what is happening at the farm level. Now with the rise of many experimental processing, words and labels are getting even more complicated with anaerobic, carbonic maceration, and so on. In this podcast episode, we talk...
Published 06/25/22
Starting any business from scratch is intimidating. There are so many rules to follow and things that need to be done right especially when it comes to taxes, city permits, laws, and so much more is in involved. Several folks from our audience has reached out with questions about launching a start up as a coffee roasting business or a coffee brand. Although we can't answer all the questions since many of these variables involve your particular location, we do outline some things to consider...
Published 06/18/22
Change is inevitable, and in today's modern time, the world is constantly changing ever so quickly. Owning and running a coffee roasting company is no different. From keeping up with new coffee brewers, green coffee buying, and roasting to constantly learning about business, scaling, and more social media platforms, everything is asking for attention. In todays episode, we talk about some of the changes we had to go through as a roasting company and why change might actually be healthy.
Published 06/11/22
The Hario V60 coffee brewer has become one of the most popular brewers in the coffee industry. Whether you use it every day for your pour overs or you keep seeing it appear in cafes, movies, and Instagram posts, it's a far from anything new, and that's for some very good reasons. For us it's become our daily driver, and we thought it might be worth doing a dive into all things Hario V60. Tune in to this episode for a break down of one of the best coffee brewers on the market that has stood...
Published 06/04/22
Coffee is one of the most popular commodities in the world and runs on a complex supply chain. If we're being honest, it's far from perfect. From low wages to climate change, there are real issues at hand that we should seek to solve, but we're not the only industry with problems. Kenna Warren joins the podcast as she talks about her studies in social entrepreneurship and what she has found in the fashion industry. Although very real problems exist, there is a glimmer of hope. In this podcast...
Published 05/28/22
Transitioning from being a multi-roaster cafe to a coffee roasting company is not easy. Roasting itself has a lot of technical skills that need to be learned, mastered, and executed on. On the other hand, there are some unforeseen challenges that don't get talked about often. We have our good friend and fellow roaster, Tim Shenkin, on this week's episode. Tim is the manager of Makeworth Market in Bellingham, WA which is now becoming Makeworth Coffee Roasters. In this episode, Tim shares the...
Published 05/14/22