In this episode of Come Rain or Shine, guest, Chris Kneeland, joins the show to discuss how a leader can build a passionate brand base. The CEO of Cult Collective, Chris is driven to help professionals accelerate brand growth. As one who is skilled in the art of helping people know why they want what they want, his ideas on customer engagement and internal teaming have proven effective for several big-name companies around the world. Throughout his career, Chris has empowered many clients to help their customers buy more by buying in. Per the principles he covers in this episode, no question, you’ll discover the keys to improved marketing efficiency and “cult-like” brand-building. More for information about Chris’ resources and public-speaking engagements, check out his website below. Resources: Website: https://cultideas.com/believe/chris-kneeland  Connect with Dan: www.dancockerell.com Instagram - https://www.instagram.com/dancockerell/ LinkedIn - https://www.linkedin.com/in/dancockerell/ Facebook - www.facebook.com/dancockerellspeaker Quotes: “When you’re creating a new experience… add to the brand, not the expense of it.”