In this conversation, Erin Ward discusses the intersection of gamification and higher education marketing. She explains the concept of gamification, differentiates it from gaming implementation, and provides examples of how it can be effectively utilized in higher ed. The discussion highlights...

Chloe Calvert discusses her experience running the flagship social media channels for the University of Georgia. She highlights the challenges of showcasing the university's community apart from athletics and shares examples of how they feature students in their content. Chloe emphasizes the...

Cameron MacNiven from Dunroe uncovers the latest trends and data-driven insights shaping higher education social media and discusses how distinct higher ed categories, like admissions and university presidents, use social platforms differently to engage their audiences. Cameron also shares...