We’re going to dig-in to the transformation of The Ohio State University’s social media landscape with Associate Director of Social Media Dani Dean. She will uncover the strategic pivot towards a coordinated social media presence and share the trials, triumphs, and tactics of navigating one of the largest university social ecosystems. Tune in for an insider’s perspective on policy-making, community building, and why sometimes, less is more in the world of social media. Dani speaks candidly...

As Co-chair of the Symposium for the Marketing of Higher ed, Teresa Valerio Parrot has judged a lot of presentation proposals. She unlocks the secrets of what makes a proposal stand out in the crowded landscape of academic presentations. Teresa gives us insights on how to write a proposal, prepare for a presentation, and level-up to a featured or keynote spot. Teresa's insider tips will transform your next pitch from standard to standout. If you're itching to make your mark and lead the...

We engage in an inspiring conversation with Matt Nazario-Miller, Communications Manager at Stanford University, and a passionate advocate for diversity, equity, inclusion, and belonging. Matt shares his unique journey and sheds light on what real allyship looks like, especially within the LGBTQ+ community. From accidental beginnings in social media to championing inclusive narratives year-round, Matt talks about the important role of higher education professionals in fostering a more...

In this episode, we'll dive into the high-octane world of social media event coverage with Jenn Crimm, the mastermind behind Opry Entertainment Group's social media presence. Jenn shares her secrets for planning, capturing, and amplifying live moments on social media in real time. Discover her meticulous tactics, backstage insights, and the art of making every post count. Plus, learn how Jen turns live experiences into lasting social media content. Tune in for an exclusive peek behind the...

Jon-Stephen Stansel is a freelance social media strategist, speaker, consultant, and a well-known voice across social media marketing. He spent many years in higher ed social media before pivoting into other industries and has first-hand experience of how social media is handled across different sectors. In this episode, Jon-Stephen shares five things he believes every higher ed supervisor or leadership team should know about being a social media manager for a university.

Nicole Tabak, freelance writer and content strategist, manages the Harvard Online social media accounts. In 2022, she wrote a thread on what was Twitter at the time about Taylor Swift albums as Harvard Online courses and it went viral. Nicole tells us that it pays to be true to who you are and experiment on the institution’s social media channels. We will discuss that viral moment, her inspiration, and how she made it happen.

When Kellen Manning took his first social media job at Boston University, he was a one-person team and he got creative about finding content and creators. He used organic social listening and monitoring practices to find members of the community who were already creating great content and built a strategy around UGC. Now as a director, he continues this practice, building it into his team’s process, and they’ve extended it to searching for faculty creators.

In this episode, we sit down with Sarah Wells, the social media communications officer at a large Canadian college, and discuss the differences between managing social for US institutions and Canadian institutions.

Join us in this insightful episode as we sit down with Liz Harter, senior social media manager at the University of Notre Dame, to delve into the captivating world of social media management during times of crisis.

In this episode, Callie sits down with Kasandrea Sereno, the founder of #HigherEdSocial, a thriving community dedicated to helping social media managers in higher education.

Join host, Callie Goodwin, as she talks with guest, Kailee Potgeter about managing social media for Grand Rapids Community College, a 2 year institution located in Grand Rapids, Michigan.

Join host, Callie Goodwin, as she talks with guest, Marcella Cintra about life as someone new to the world of higher ed social media. Marcella shares what life has been like over the past 6 months since she joined a Florida state college and began managing social media and web content.

Join host, Callie Goodwin, in her premier episode as she talks with fellow Columbia, South Carolina social media manager, CJ Tamasco from the University of South Carolina. This episode is a friendly chat between 2 friends talking about the highs, lows, and confessions of working in higher education.

Welcome to Confessions of a Higher Education Social Media Manager, a podcast hosted by Callie Goodwin, where we delve into the world of higher education social media through the eyes of the people behind the screens.