In this episode of Content in the Kitchen, Erika shares her personal and professional journey, highlighting her shift from journalism to SEO and content marketing. Hear about the challenges and successes when adapting to a new country and industry, Erika's approach to cooking mini Greek cheese pies as a comforting hobby, and her strategies on creating engaging content.   You'll also learn about the importance of building trust with audiences through content, the ethical and practical ways to use AI in content creation, and how to understand user intent. Erika points out so many must-haves within your content toolkit like the need for brands to be authentic, understanding audiences, and how to establish and maintain trust.   Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.   Website:  https://contentyum.com/  Socials:  https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum