In this episode, our host, Ashley Segura, chats with Suzanne Kagan, a Senior Marketing Leader. We Suzanne to spill all the beans on how storytelling shapes successful marketing strategies. Suzanne shares practical techniques for testing and evaluating brand messaging, including budget-friendly ways to collect data and refine content. She offers insights on everything from creating effective one-liners to conducting messaging tests and adapting stories across different platforms. Learn how to use analytics to evaluate your storytelling strategy and make data-driven decisions. Whether you're a creative professional looking to move into marketing or a seasoned marketer seeking fresh perspectives, this episode offers practical strategies for storytelling in marketing. Plus, get Suzanne's insider tips on using LinkedIn to understand your audience and stay current with industry trends. Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Suzanne Kagan: LinkedIn: https://www.linkedin.com/in/suzannekagan/ Follow Ashley Segura: Website: www.contentyum.com LinkedIn: https://www.linkedin.com/in/ashley-segura/ Twitter: https://twitter.com/ashleymadhatter