In this episode, Ashley Segura chats with Jeannie Assimos, the Head of Content/Brand at Way.com, about how she scaled Way.com's traffic from 40,000 to 1.6 million monthly users. Jeannie shares her methods for achieving such growth, such as her strategic approach to content creation and how important it was to partner with SEO. Together Ashley and Jeannie chat about understanding audience needs, expanding content topics beyond the core business, and the importance of high-quality, well-researched articles. Jeannie shares insights on creating engaging content, from trending topics to evergreen, and the impact of consistency and quality on traffic growth. Tune in to hear about the benefits of content syndication and practical tips for smaller teams to achieve significant traffic growth. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Jeannie Assimos: Website [https://www.way.com/] LinkedIn [https://www.linkedin.com/in/jeannie-assimos-4547599/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]