In this episode, Ashley Segura chats with Carolyn Cohen, the Content and Social Lead at H&R Block, about how she manages and adapts content calendars for a seasonal brand. Carolyn shares her approach to balancing planned and spontaneous content, and the importance of flexibility during the intense tax season. Together, Ashley and Carolyn discuss the importance of cross-departmental collaboration, ensuring consistent engagement, and the unique strategies to keep content relevant and engaging across multiple platforms. Carolyn provides insights into handling approvals, managing negative sentiment, and the benefits of using tools like Khoros for comprehensive content management. Tune in to learn about Carolyn's innovative tips for social media success, content planning, and her strategies for maintaining high-quality content in seasonal environments. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Carolyn Cohen: Website [https://www.hrblock.com/] LinkedIn [https://www.linkedin.com/in/carolynrcohen/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]