In this episode, Ashley Segura sits down at the table with Arsen Rabinovich, founder of TopHatRank, about the intricacies of link building, backlinks, and internal linking. In part one of this two part episode, Arsen shares his first hand expertise in digital marketing and SEO, discussing practical link strategies. Together, Ashley and Arsen explore foundational aspects of link building, the significance of competitive analysis, and the importance of balancing relevancy and authority. Arsen offers insights on effective outreach methods, the pitfalls of outdated link-building practices, and the role of internal linking in enhancing SEO performance. Arsen also sheds light on the impact of recent Google leaks on link-building strategies and provides tips for maintaining high-quality links in a constantly evolving digital landscape. Tune in to learn about Arsen's tried-and-true methods for successful link building, his approach to creating meaningful connections, and his secret sauce for SEO success. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table. Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Arsen Rabinovich: Website [https://tophatrank.com/] LinkedIn [https://www.linkedin.com/in/arsenrabinovich/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]