In this episode, Ashley Segura, the podcast host and Head of Content at ContentYum, chats with Emma Valentiner, Head of SEO at ThreeColts, to uncover the critical elements of a successful content strategy. Emma shares a wealth of insights, from her journey into SEO to practical tips for creating a content strategy full of content that ranks. She's dishing out all the details on how to develop a content strategy that drives actual results. We're talking keyword research techniques, the importance of comprehensive content outlines, and the patience required in SEO. Get those notepads ready because Emma breaks down her content creation process, from her approach to targeting different keywords to her three-month rule for evaluating content performance before making changes. She even covers what to look for when tracking key metrics like organic traffic, bounce rate, and keyword rankings over the three-month period. Get bonus insights on incorporating video content, leveraging AI for competitive research, and why FAQs can add up to 90 seconds of extra dwell time to your content. Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing! Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum Follow Emma Valentiner: Website [https://www.threecolts.com/] LinkedIn [https://www.linkedin.com/in/emma-valentiner/] Follow Ashley Segura: Website [https://www.contentyum.com/] LinkedIn [https://www.linkedin.com/in/ashley-segura/] Twitter [https://x.com/ashleymadhatter]